For most REALTORS®, social media has become an integral part of their marketing and communication efforts with clients, family, and friends. This new media also brings with it some concerns over privacy and security. The rules of the game keep changing. Gone are the days when 'default' options are good enough. Learn about concerns with various popular social media sites, and gain tips and suggestions to protect your privacy and identity.
Social Media Topics
We've already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.
Share of U.S. Adults Using Social Media, Including Facebook, is Mostly Unchanged Since 2018 (Pew Research Center, Apr. 10, 2019)
Social Media Fact Sheet (Pew Research Center, Feb. 5, 2018)
Social Media Use in 2018 (Pew Research Center, Mar. 1, 2018)
Using Privacy & Security Settings
Protecting Your Social Media Privacy (Norton, May 3, 2019)
4 Ways to Better Protect Your Privacy in Social Media Apps (UW-Madison Information Technology, Feb. 19, 2019)
How to Manage Your Privacy Settings on Social Media (Experian, Jun. 18, 2018)
How to Manage Your Social Media Privacy Settings (The University of Texas at Austin Center for Identity)
eBooks & Other Resources
The following eBooks and digital audiobooks are available to NAR members:
30 Days to Social Media Success (eBook)
42 Rules of Social Media for Small Business (Kindle,eBook)
42 Rules for 24-Hour Success on LinkedIn (Kindle,eBook)
I'm on Facebook—Now What??? (eBook)
I'm on LinkedIn—Now What??? (eBook)
LinkedIn for Dummies® (Kindle, eBook)
Manager's Guide to Social Media (eBook)
Maximize Your Social (Kindle, eBook)
Social Media Marketing (Kindle, eBook)
Twitter for Dummies (Kindle, eBook)
New titles are being added all the time. Do your own search in the eBook Collection. Try 'social media' as a term in the 'search eBook Collection' box.
Have an idea for a real estate topic? Send us your suggestions.
The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.