Snapchat for REALTORS®


Looking for a way to reach millennials? Try Snapchat to reach them. Learn Snapchat basics, how to use Snapchat in your digital marketing program, and the advantages of using it in the real estate business.


We've already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.

How to Use Snapchat for Real Estate and Get More Followers, (YouTube, Jan. 6, 2016).

E - EBSCO articles available for NAR members only. Password can be found on the EBSCO Access Information page.

Snapchat Basics  

Snapchat for Business: Everything You Need to Know, (Business News Daily, Apr. 5, 2017).

How to Use Snapchat for Your Business, (, Mar. 13, 2017).

12 Tools for Snapchat Marketing, (Practical eCommerce, Feb. 27, 2017).

3 Ways to Use Snapchat for Marketing, (Entrepreneur, Feb. 21, 2107).

5 Things Every Business Needs to Know About Snapchat Marketing, (Inc., Dec. 7, 2016).

Snapchat—Learning the Basics, (Snapchat, n.d.).

Snapchat and Real Estate

The Beginner’s Guide to Snapchat for Real Estate, (Realty Times, Mar. 28, 2017).

The Real Estate Agents Selling $6 million NYC Apartments via Snapchat, (CNBC, Jan. 5, 2017).

How the Real Estate Industry Can Use Snapchat and Facebook Live Video for Sales, (Gary Vaynerchuk, 2016).

eBooks & Other Resources

The following eBooks and digital audiobooks are available to NAR members:

Social Media (OverDrive Read, EPUB eBook, PDF eBook)

Social Media Marketing for Dummies, (OverDrive Read, EPUB eBook, PDF eBook)

365 Social Media Tips, (Kindle, OverDrive Read, EPUB eBook)

Social Media Strategy, (OverDrive Read, EPUB eBook, PDF eBook

Have an idea for a real estate topic? Send us your suggestions.

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.