Snapchat for Real Estate Professionals


Looking for a new way to reach buyers and sellers? Try Snapchat to reach them. Learn Snapchat basics, how to use Snapchat in your digital marketing program, and the advantages of using it in the real estate business.


NAR Library & Archives has already done the research for you.

Before you search elsewhere, take advantage of the research we've already done for you. Formerly known as Field Guides, References tabs contain links to external articles, titles from the NAR Library eBooks collection, websites, statistics, and other material to provide a comprehensive overview of perspectives on each topic. EBSCO articles (E) are available only to NAR members and require a password.

How to Use Snapchat for Real Estate and Get More Followers (YouTube, Jan. 6, 2016)

E - EBSCO articles available for NAR members only. Password can be found on the EBSCO Access Information page.

Snapchat Basics  

Snapchat for Business: The Ultimate Marketing Guide (Hoot Suite, Mar. 11, 2020)

How to Use Snapchat: A Detailed Look into HubSpot’s Snapchat Strategy (HubSpot, Oct. 4, 2019)

Snapchat Marketing Basics for Small Business Owners (.PRO, Mar. 13, 2018)

Snapchat Content Marketing (IZEA, Feb. 20, 2018)

5 Things Every Business Needs to Know About Snapchat Marketing (Medium, Mar. 1, 2018)

Snapchat—Learning the Basics (Snapchat)

Snapchat and Real Estate

Snapchat in Real Estate (Missouri REALTORS®, Jan. 31, 2020)

Using Snapchat in Your Real Estate Business (RISMedia, Feb. 25, 2019)

Real Estate Agents: Let’s Talk About Snapchat Advertising! (Warhol + West, May 18, 2018)

Why Real Estate Agents Should Be Using Snapchat (The Social Media Dr., March 18, 2018)

How to Use Snapchat for Real Estate 101 (Clean Slate, Feb. 12, 2017)

Snapchat For Real Estate Professionals: The Complete Guide (, Jan. 26, 2017)

eBooks & Other Resources

The following eBooks and digital audiobooks are available to NAR members:

Social Media Marketing: A Strategic Guide (eBook)

Social Media (Audiobook, eBook)

Social Media Marketing for Dummies (Audiobook, eBook)

365 Social Media Tips (Kindle, Audiobook, eBook)

Social Media Strategy (Audiobook, eBook

Have an idea for a real estate topic? Send us your suggestions.

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.