Snapchat for Real Estate Professionals


Looking for a new way to reach buyers and sellers? Try Snapchat to reach them. Learn Snapchat basics, how to use Snapchat in your digital marketing program, and the advantages of using it in the real estate business.


NAR Library & Archives has already done the research for you.

Before you search elsewhere, take advantage of the research we've already done for you. Formerly known as Field Guides, References tabs contain links to external articles, titles from the NAR Library eBooks collection, websites, statistics, and other material to provide a comprehensive overview of perspectives on each topic. EBSCO articles (E) are available only to NAR members and require a password.

How to Use Snapchat for Real Estate and Get More Followers (YouTube, Jan. 6, 2016)

E - EBSCO articles available for NAR members only. Password can be found on the EBSCO Access Information page.

Snapchat Basics  

Snapchat Marketing Basics for Small Business Owners (.PRO, Mar. 13, 2018)

Snapchat Content Marketing (IZEA, Feb. 20, 2018)

5 Things Every Business Needs to Know About Snapchat Marketing (Medium, Mar. 1, 2018)

The Beginner's Guide to Snapchat for Real Estate (Realty Times, Mar. 28, 2017)

How to Use Snapchat for Your Business (, Mar. 13, 2017)

12 Tools for Snapchat Marketing (Practical eCommerce, Feb. 27, 2017)

3 Ways to Use Snapchat for Marketing (Entrepreneur, Feb. 21, 2107)

Snapchat—Learning the Basics (Snapchat)

Snapchat and Real Estate

Real Estate Agents: Let’s Talk About Snapchat Advertising! (Warhol + West, May 18, 2018)

Why Real Estate Agents Should Be Using Snapchat (The Social Media Dr., March 18, 2018)

Snapchat for Real Estate (Wisconsin REALTORS® Association, Oct. 23, 2017)

Is Snapchat Really the Next Big Thing for Real Estate Marketing? (Realty Biz, May 12, 2017)

The Beginner’s Guide to Snapchat for Real Estate (Realty Times, Mar. 28, 2017)

How to Use Snapchat for Real Estate 101 (Clean Slate, Feb. 12, 2017)

Snapchat For Real Estate Professionals: The Complete Guide (, Jan. 26, 2017)

The Real Estate Agents Selling $6 million NYC Apartments via Snapchat (CNBC, Jan. 5, 2017)

How the Real Estate Industry Can Use Snapchat and Facebook Live Video for Sales (Gary Vaynerchuk, 2016)

eBooks & Other Resources

The following eBooks and digital audiobooks are available to NAR members:

Social Media (Audiobook, eBook)

Social Media Marketing for Dummies (Audiobook, eBook)

365 Social Media Tips (Kindle, Audiobook, eBook)

Social Media Strategy (Audiobook, eBook

Have an idea for a real estate topic? Send us your suggestions.

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.



Real estate professionals must be cognizant of copyright issues when it comes to listing content, most notably in connection with listing photographs.