Placemaking is a way to make your community a better place to live and work by transforming public spaces into vibrant community places. As a place becomes more desirable and welcoming, properties around that place increase in value. 

Turning a parking lot into a farmer’s market. Attracting people to a little-used park to gather, play or listen to music. Brightening up an otherwise drab courtyard or vacant lot. Envisioning how a block can be revitalized. This is Placemaking.

Placemaking can be undertaken by anyone in a community but what is often needed is someone to take the lead or initiative. Who better to do this than a REALTOR® Association or REALTOR®, as REALTORS® are already engaged in their communities and know the neighborhoods and the properties, and are likely to know where to focus efforts to improve a place. 

NAR’s Placemaking Initiative provides technical and financial assistance to help REALTOR® associations, and their members, initiate placemaking activities in their community. The centerpiece is a guide on placemaking but also includes a series of webinars and presentations, and other resources.

Funding

Funding for placemaking projects is available to state and local REALTOR® associations.

  • Placemaking Grant: To help plan, organize, implement and maintain projects to improve a neighborhood with small, inexpensive, incremental projects which will help to make the neighborhood a better place to live, work and play.
  • Smart Growth Action Grant For larger Placemaking activities, such as Better Block and Main Street®,  which support land-use related activities.

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