|This article was published on: 07/01/2004|
SELLING: Growing Niche
The uptick in single-female homebuyers is sending a clear message: The segment is large, growing, and unwilling to wait for Prince Charming before making a downpayment. Women today have their own funds, and they want to build equity rather than rent.
Remember, Ginger Rogers did everything Fred Astaire did, but she did it backwards and in high heels.