|This article was published on: 08/01/2007|
An array of new mobile services let you send property details and photos instantaneously to buyers who are scouting out your listings on foot or by car.
BY MICHAEL ANTONIAK
The Web is an ever-important place to market your listings, but don’t put all your eggs in one basket. After all, buyers haven’t limited their home searches exclusively to cyberspace. They still spend a lot of time looking for properties the old-fashioned way — cruising neighborhoods in person to see what’s available.
In fact, that plain old For Sale sign remains one of the most popular home-search tools for buyers, according to the 2006 NATIONAL ASSOCIATION OF REALTORSŪ Profile of Home Buyers and Sellers. A hefty 63 percent of buyers who responded to the NAR survey said they used information from a yard sign to help in their search — a higher percentage than those who used print ads, open houses, or home magazines.
A number of new mobile wireless technologies have emerged to help you take advantage of this curbside audience, which often is armed with PDAs, cell phones, or laptops to canvass the neighborhoods more effectively. These mobile marketing services allow you to put enough data in buyers’ hands to help them decide if they’re interested enough to contact you, or if they should keep driving to the next house.
Here’s a look at some of the latest services.
M-tag (short for mobile tag) operates in a similar way. The base price is $20 for account setup and then $10 per month for each listing. Buyers use their phone to send an e-mail with the code to the company’s server. In a few moments, they get a text message and a photo, along with a Web link for more information. The service can be set to alert the salesperson by e-mail or phone when a request is made, and includes tracking and reporting tools that allow you to monitor activity for each listing.
Mike Antoniak is a journalist and technology expert with a focus on real estate applications.
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