|This article was published on: 05/01/2003|
Virtual assistant forum
Raising Your VA Comfort Level
Finding a real-estate savvy VA and learning to techniques that improve VA productivity can make both your lives better.
BY MICHAEL RUSSER
Dear Mr. Internet:
I'm hearing more and more about the advantages of using virtual assistants for my business. Where would I look to find one that really knows the real estate industry so I don't have to spend a lot of time with training?
Lynda L. Baker
If you’re looking for an assistant with a particular skill set, such as e-mail drip marketing, transaction management, or newsletter design, the "Profiles" section at the Network’s Web site is a perfect place to find the right VA. The file contains resumes of both Professional Real Estate Virtual Assistants, who have at least six months experience in working with real estate professionals, and REVAs, who have decided to specialize in real estate.
The use of highly specialized virtual assistants is literally exploding within the real estate industry. Whether you locate a virtual assistant at REVA Network or at one of the other sources listed below, it won’t take you long to recognize the incredible benefits of having a skilled partner as close as your computer.
REVA Network. A community of specialized real estate virtual assistants and real estate practitioners designed to share information about best work practices.
International Virtual Assistants Association. A non-profit association dedicated to the education of virtual assistants in all types of administrative, creative, and technical fields.
Staff Centrix. A service that sponsors the Military Spouse Virtual Assistants program, which gives the spouses of frequently transferred service personnel an option for employment.
Tip of the Month
As you add more valuable content to your Web site to attract customers, it becomes critical to protect your Web assets from plagiarism by less scrupulous sales associates. For example, top online producer Alice Held of http://www.come2az.com has had her proprietary, and very profitable, cactus-themed Web content used almost verbatim without permission more than once. This can be very frustrating, especially if you have spent the time and effort Held has in creating a unique, winning Web site.
Now there is an easy way to protect your virtual assets. Idea Register is a service of top domain name registrar GoDaddy.com. It allows you to easily and affordably (as of this writing, $89.95) register the copyright of your Web content with the U.S. Trademark and Copyright Office.
Your site is typically considered copyrighted by putting the appropriate copyright notice ( © Copyright, year, by your name. All rights reserved) on each page. However, unless you register your content with the Copyright Office, you have no recourse but a nasty “cease and desist” letter when people infringe on your material. If your site is formally registered, you may be able to sue for damages. And even if you don’t want to go to court, registering your valuable site also gives your rights a great big set of teeth that will likely scare away the most audacious of online content predators.
For more advice on using virtual assistants, visit the Personal Assistant Advisor.
High-Tech FSBO Prospecting, Michael Russer, July 2002.
Real Help from Afar, Michael Russer, November 2002.
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Mr. Internet is the alter-ego of Michael J. Russer, an Internet speaker, trainer, author, and consultant.
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