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This article was published on: 07/01/2007

Stage this room!
Two hours. Three rooms. $250 Budget. Three REALTORS®. Go!

Could you walk into a room and, in two hours, working mainly with what’s there, make it more attractive to buyers? Taking a cue from “Iron Chef,” REALTOR® Magazine posed this test to three practitioners earlier this year. In the pages that follow, you’ll see just how our stagers rose to the challenge.
Behind the scenes
What does it take to stage a room? Watch the behind the scenes action!


1. What’s the value of staging?
A well-staged room invites buyers in and helps them see past the sellers’ possessions to the layout and square footage. Staging also helps draw buyers’ eyes to the best feature of the room, such as French doors or a fireplace.

Staged homes sell faster and for more money, says professional stager Kala Callahan of Addressed to Sell in Wilmette, Ill. A 2003 HomeGain survey of 2,000 practitioners found that staging could increase the sales price by $2,275 to $2,841; cleaning and decluttering could add $2,093 to $2,378 to the final price. And a 2004–2005 survey of home owners by training company found that staged homes sold for 6.9 percent more than homes that were not staged.

2. What does it cost to stage a house?

Staging an average-sized home can be accomplished for about $500 to $1,000 or more, depending on the extent of the work (painting, carpeting, accessories, labor) involved, say staging pros and practitioners...Furniture rental could add more to the bottom line.

Learn More

Find additional information on home staging.


The Players

Dede Banks
DeDe Banks REALTOR®,
Lake Forest, Ill.

Mark Jak
Mark Jak
REALTOR®, Chicago

Bobbi Williams
Bobbi Williams REALTOR®, Chicago


Kala Callahan
Kala Callahan Professional Stager, Wilmette, Ill.

Lori Matzke
Lori Matzke Professional Stager, Minneapolis



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