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OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®

Daily Real Estate News  |  May 23, 2011  |   Finding the Right Sales Price Isn't Easy
In a volatile real estate market, knowing the right price for a home isn’t always clear, experts say.

Having to drop a home's sale price from its initial list price is common. On average, sellers reduce their list prices after about 2.5 months by 8 percent when a property hasn't sold yet, according to a report by Trulia.com. After making one price reduction, 35 percent of those sellers will make a second price cut too.

Even homes without any obvious faults are undergoing price cuts, agents say.

Real estate pros are finding that to find the right price for a home is much more than comparing it to a set of comps. But determining a price to fit a few of a home's unique limitations isn't easy. For example, a 1946 five-bedroom home in a sought-after neighborhood in Scarsdale, N.Y., has had five sales price adjustments. It was first listed at $1.699 million and now is on the market for $1.278 million.

While buyer offers are coming in, real estate pro Claire Civetta with Coldwell Banker Residential Brokerage in Scarsdale, N.Y., says they are far below asking price. The home is on a busy road and doesn’t have as large of buffer from street noise as other nearby homes.

So while comparable houses reveal this one to be well priced, Civetta says “the market has been telling us something else.”

Source: “In House Pricing, Own Up to Flaws,” The New York Times (May 19, 2011)

Read more:

Where You’ll Find the Most Stubborn Sellers


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