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OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®

Daily Real Estate News  |  July 28, 2008  |   No Excuse for 'Photo Not Available'
While it's well established that multiple photos greatly increase the likelyhood that a home buyer will click on your listing, the message hasn't hit home with some brokers and agents, Inman News reported from its Real Estate Connect conference last week in San Francisco.

In a panel discussion on the topic, experts said photos are not only important for getting consumers to click on listings, but that consumers use them as one measure of an agent's abilities.

So if you're not including photos for your listings, you're doing yourself and your client a disservice.

"Consumers tell us if they don't see multiple photos on a listing, they doubt the credibility of the REALTORŪ,” Lorna Borenstein, president of Move Inc., said in the Inman News article.

Here are three photo tips from the panelists:
  • Don't dismiss the thumbnail. Not only are high-quality photos important, but the miniature "thumbnail" photos that accompany listings should be optimized for that size, said John Helm, CEO of MyNewPlace.com. "The compression will change that photo around.”
  • Even ugly houses deserve photos. Borenstein says that even if a home is trashed, you should post photos. “You really can't fool the consumer," she said.
  • Make the first photo count. Sami Inkinen, Trulia's co-founder and chief operating officer, said it's important to carefully select the primary photo for each listing. Too often, Inkinen said, "the primary photo is the kitchen or bathroom. Make sure the best photo is the first one the consumer sees."

Source: Inman News

Related Links

4 Quick Fixes for Bad Property Photos

Buyer's Guide: Digital Cameras

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