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Daily Real Estate News  |  June 9, 2006  |   Profit from 'Organic' Web Search Placement As you bid against competitors for the highest possible search-engine ranking, you could easily pay thousands of dollars per month to maximize your real estate company's Web exposure through pay-per-click advertisements. However, you could lower your Web marketing costs to nearly zero by opting for so-called "organic" search placement, which is based upon how well the key words on a given Web site match the search terms the user enters on a site such as Google. It is also based upon other factors, including how many people click through to your site, whether they stay there, and how long your site has been in existence. To benefit from organic search placement, you should to set up separate Web pages for individual subdivisions and include tons of words that users would likely input into the search engine, such as "golf course properties," "homes for sale in Palm Springs," or "golf course homes." Another "organic" idea: Create a blog, because search engines give higher rankings to such sites. By attracting regular readers by telling entertaining stories, providing time- and money-saving tips, and posting local events, you can boost your Web site rankings even higher. Finally, keep in mind that users often misspell such words as "REALTORŪ" in their searches. Source: Inman News Features (06/09/06) Ross, Bernice

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