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Daily Real Estate News  |  May 25, 2011  |   How's Your Online Etiquette?
Real estate agents seeking to reach global clients through social media should proceed with caution, as cross-cultural blunders are easy to make when non-verbal communications cannot be read.

For example, it is common in the United States for people to ask personal questions to start a conversation or to address people on a first-name basis; but in some cultures, such communication is frowned upon.

Those who have completed Certified International Property Specialist training know to ask only safe questions. Experts also recommend that agents using Facebook or other social networking sites to conduct business should communicate in a more formal tone. Una Coleman, a marketing consultant from Ireland, says, "Be a reserved version of yourself."

Source: "The Do's and Don'ts of Online Cross-Cultural Conversations," RISMedia (05/24/11)

© Copyright 2011 Information Inc.

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Commentary: Be a Diversity Leader

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