Download (PDF 0.99 MB)

Cover of the Smart Homes & REALTORS® report

In this survey, NAR asked REALTORS® about smart homes and smart devices, which features tech-savvy clients are looking for, which brands they’re familiar with, and more.

Highlights

  • 37% of REALTORS® said clients find locks on smart home devices very important, followed by lights at 29%, and thermostats at 26%.
  • 52% of REALTOR® clients were not familiar with what’s available for Smart Home Technology.
  • Security & privacy were the top issues discussed with clients at 36%, followed by cost at 31%.
  • 42% of REALTORS® said clients were interested in smart home devices.
  • 22% were interested in whole home technology.

Advertisement

That's Who We R

The campaign ads rally consumers to "Look for the R" for reassurance, resources, and reliable guidance on their path to property ownership.