Smart Homes and REALTORS®

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In this survey, NAR asked REALTORS® about smart homes and smart devices, which features tech-savvy clients are looking for, which brands they’re familiar with, and more.

Highlights

  • 37% of REALTORS® said clients find locks on smart home devices very important, followed by lights at 29%, and thermostats at 26%.
  • 52% of REALTOR® clients were not familiar with what’s available for Smart Home Technology.
  • Security & privacy were the top issues discussed with clients at 36%, followed by cost at 31%.
  • 42% of REALTORS® said clients were interested in smart home devices.
  • 22% were interested in whole home technology.

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