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Study Objectives

Purchasing a home is an important life decision, and many factors can influence the home choices buyers make.

The National Association of Realtors® 2013 Profile of Buyers' Home Feature Preferences examines the features buyers prefer when it comes to purchasing a home, as well as the differences in preferences when it comes to factors such as region, demographics and household composition. The survey captures buyers who purchased a home between 2010 and 2012. 

Webinar

NAR's Manager of Member and Consumer Survey Research Jessica Lautz gives an in-depth review of the 2013 Profile of Buyers' Home Features Preferences in this 16 minute webinar. Watch the playback of the webinar.