The REALTOR® Party is a powerful alliance of REALTORS® and REALTOR® Associations working to protect and promote homeownership and property investment. The REALTOR® Party speaks with one voice to advance candidates and public policies that build strong communities and promote a vibrant business environment.

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Writers and planners like to call the aging baby boomer generation a “Silver Tsunami,” but the delta of a mighty river where channels branch off as the water flows into the sea might be a better metaphor.

The housing market is the Mississippi River of the U.S. economy — a powerful force that historically carries the country out of recession.
But imagine if all the tributaries that feed the Mississippi River dried up at once. That’s the story of the housing market for the past five years. With¬out streams of buyers, the market shriveled.

As has been well documented, the housing and community choices being made by two major demographic groups — the just-starting-to-retire Baby Boomers, and the up-and-coming Millennials, who are now 14 to 32 years old — will be driving consumer demand in the upcoming decades.


That's Who We R

The campaign ads rally consumers to "Look for the R" for reassurance, resources, and reliable guidance on their path to property ownership.