“That’s Who We R” Advertising Campaign Expands

The next wave of commercials for the “That’s Who We R” consumer advertising campaign were released earlier this month. The new ads dive deeper into differentiating REALTORS® from real estate agents, and also show the value REALTORS® bring to their clients and communities.

Consumers will learn that when they look for the REALTOR® “R” in commercial and residential real estate, they’re working with a trusted, reliable professional. 

The 2019 campaign garnered more than 2 billion consumer impressions on television, radio, streaming services, and more.

“With consumers looking for the REALTOR® “R”, it’s more important than ever to show it,” says Karen Bebart, NAR director of the consumer advertising campaign.

Personalizing and sharing campaign content that features the REALTOR® “R”, is easy with the new Photofy app. NAR partnered with the content creation app Photofy to create a custom version pre-loaded with “That’s Who We R” campaign social media graphics and videos. Members and associations can customize select campaign materials with their name, a photo or logo, and contact information. New content will be added quarterly. Sign up for the free app with your NRDS ID at Photofy.com/NAR.


About REALTOR® AE Magazine

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