Personalization doesn't have to be expensive or time-consuming for REALTOR® associations. Use these best practices for personalizing contact with members to drive participation, attract volunteers, draw attendees to events and classes, and boost involvement in legislative calls to action and investment in RPAC. Plus: Reviving a culture of live event attendance, the pros and cons of outsourcing technology, and the rewards of mergers.
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In This Issue
2018 AE Committee Chair Rebecca Grossman on the power of positive leadership to shape the culture of REALTOR® associations.
Memphis Area Association of REALTORS® establishes a program to address past racial discrimination in organized real estate.
REALTOR® associations are gearing up for active participation in the U.S. midterm elections by hosting NAR’s Best Practices for Choosing REALTOR® Champions course.
Use these best practices for personalizing communications with members to drive participation, attract volunteers, draw attendees to events and classes, and boost involvement in legislative calls to action and investment in RPAC.
Associations that have struggled in recent decades with attendance at live events now find younger members are attracted to events.
AEs find benefits and limitations in outsourcing association technology. Software, servers, Wi-Fi, cloud storage, virus protection—it's enough to make even the most tech-savvy AE want to just unplug. Fortunately, your job description doesn't have to include "IT pro." Today, there's an IT outsourcing option to fit every size association and budget.
NAR is working with the U.S. Copyright Office to reaffirm the copyright eligibility of MLS databases.
On Nov. 6 this year, Americans will vote to fill all 435 seats in the United States House of Representatives, 33 of the 100 seats in the U.S. Senate, and countless state and local positions. Ballot initiatives and legislation affecting the real estate market, housing development, property taxes, zoning, and more are up for consideration.
AE Profile features Dale Zahn, CEO of the West Michigan Lakeshore Association of REALTORS®, on personal commitment.