Background: REACH®

The mission of REACH® is to help companies connect with one of the largest industries in the world: real estate. By helping companies innovate in the industry, REACH® helps hundreds of thousands of small businesses, millions of REALTORS® and consumers, and the economy as a whole.

Facts and Figures About Real Estate:

  • Accounts for 15% of the U.S. economy
  • Has taken us out of five of the last seven recessions
  • In 2011 accounted for $1 trillion in residential real estate and $450 billion commercial real estate
  • Accounts for 2.5 million jobs in the U.S., along with its related professions
  • Generates $45 billion in residential commission dollars
  • Generates over $12.5B in marketing spend


REACH® is a Second Century Ventures company. Second Century Ventures (SCV) is a venture capital fund focused on promoting innovation in the real estate industry and helping to enable the entrepreneurial spirit of real estate thrive. SCV has been fully capitalized by the National Association of REALTORS®.