Section 4 - Acquire and Communicate Valuable Information
Copyright© Eighth Edition

All the information in this chapter is designed to cover the following competency: the ability to acquire, interpret, and communicate information that is valued and relevant; the ability to market the value of programs and services that meet member needs; the ability to integrate information, knowledge, communication skills, and technological tools to achieve desired end-results; the ability to relate information from outside sources and industry trends (i.e. the need to get involved with government agencies, etc.)

This section includes the following chapters:

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Hide details for [<script>document.write("<a href='"+document.links[document.links.length-1]+"'>Chapter 4: Public Relations Pro
Contents, Sources, and Contributors
Building Public Relations Programs
Effective Public Relations Tools
Online PR Strategies
Establishing a Strong Working Relationship with the Media
Developing and Implementing a Public Relations Crisis Management Program
Following Protocol and Organizing a News Conference
Community Relations Projects
Promoting REALTOR® Value
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