Section 4 - Acquire and Communicate Valuable Information
Copyright© Eighth Edition

All the information in this chapter is designed to cover the following competency: the ability to acquire, interpret, and communicate information that is valued and relevant; the ability to market the value of programs and services that meet member needs; the ability to integrate information, knowledge, communication skills, and technological tools to achieve desired end-results; the ability to relate information from outside sources and industry trends (i.e. the need to get involved with government agencies, etc.)

This section includes the following chapters:

Note: Click on a chapter link to see a list of the contents for that chapter. Updated content will be designated by the following logo:

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Chapter Contents
What is Marketing? The Difference Between Marketing and Selling
The Four (Five) P's of Marketing
Market Needs Assessment and Evaluation
The Marketing Process
PDF Version of this Chapter
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