Pinterest for Real Estate Professionals


Pinterest is a visual social media site where you can pin ideas, inspirations, information, videos and things you like on a “board” and then share them with your followers. Pinterest is simple to use. You can re-pin pictures already on Pinterest or find your own pictures elsewhere. Adding a Pin It button to your browser toolbar is quick and easy, so you can add pictures at a moment’s notice.


We've already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.

Source: How to get started on Pinterest as a real estate agent, (YouTube/Easy Agent Pro, June 22, 2016

Pinterest ​Basics

Why Pinterest could be a hidden social media marketing gem for your brand (Social Media Today, February 23, 2018)

All about Pinterest for business (Pinterest)

Pinterest Marketing for Real Estate Agents (Simplepinmedia, May 23, 2017)

How to amplify your Pinterest marketing (Social Media Examiner, April 13, 2017)

5 out of the box ideas to use Pinterest for business (Grow DND, July 26, 2016)

Pinterest for business: 4 tips that pay off (Young Upstarts, Jan. 25, 2016)

Pinterest and Real Estate

Real estate Pinterest ideas to help you generate more leads (FlyerCo, March 24, 2018)

Using Pinterest for real estate business (Honey Bar Media, February 8, 2018)

Pinterest for Real Estate Professionals (Real Estate Digital Marketing, Feb. 5, 2018)

Pinterest SEO in 2018:How to Optimize Your Pins for the Changes (Persuasion Nation, May 30, 2018)

Pinterest for Realtors – The Ultimate 2018 Guide (Real Estate WordPress Themes for Industry Professionals, Jun. 11, 2018)

Pinterest Users Are Highly Engaged and Ready to Buy (Second Self Virtual Assistance, Jun. 12, 2018)

Top 25 Pinterest Real Estate Marketing Tips from the Pros (, Jul. 25, 2018)

eBooks & Other Resources

Pinterest Marketing an Hour a Day (Kindle, OverDrive Read, EPUB eBook)

Ultimate Guide to Pinterest for Business, (Kindle, OverDrive Read, EPUB eBook)

Build Your Brand with Pinterest, (OverDrive READ,  EPUB eBook)

Pinfluence, (Kindle, OverDrive Read, EPUB eBook)

Pinterest Marketing for Dummies, (Kindle, OverDrive Read, EPUB eBook)

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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.


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