Pinterest for Real Estate Professionals


Pinterest is a visual social media site where you can pin ideas, inspirations, information, videos and things you like on a “board” and then share them with your followers. Pinterest is simple to use. You can re-pin pictures already on Pinterest or find your own pictures elsewhere. Adding a Pin It button to your browser toolbar is quick and easy, so you can add pictures at a moment’s notice.


NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's login.

Source: How to Get Started on Pinterest as a Real Estate Agent (Easy Agent Pro, Jun. 22, 2016)

Pinterest ​Basics

Pinterest Marketing: 30 Pinterest Strategy Ideas (Writing from Nowhere, Aug. 2, 2020)

The Ultimate Guide to Using Pinterest for Business (GoDaddy, May 13, 2020)

How to Use Pinterest to Boost Traffic and Sales for Your Business (Adobe Spark Blog, Apr. 22, 2020)

Pinterest for Business: Everything You Need to Know (Business News Daily, Sep. 4, 2018)

Why Pinterest Could Be a Hidden Social Media Marketing Gem for Your Brand (Social Media Today, Feb. 23, 2018)

Pinterest and Real Estate

Should Your Real Estate Marketing Include Pinterest? (Ideas for Real Estate, Sep. 9, 2020)

Pinterest for Real Estate: How One Real Estate Agent is Killing It (Simple Pin Media, May 6, 2020)

Six Tips For Using Pinterest for Real Estate Marketing (FlyerCo, Nov. 29, 2019)

60 Pinterest Board Ideas for Real Estate (IDX Central, Oct. 16, 2019)

How to Dominate Pinterest and Generate Real Estate Leads (Easy Agent Pro, Jun. 11, 2019)

13 Powerful Pinterest Real Estate Marketing Ideas From the Pros (The Close, May 14, 2019)

Pinterest Real Estate Marketing: The Ultimate Guide (Community Influencer®, Mar. 12, 2019)

eBooks & Other Resources

Pinterest Marketing an Hour a Day (Kindle, eBook)

Ultimate Guide to Pinterest for Business (Kindle, eBook)

Build Your Brand with Pinterest (eBook)

Pinfluence (Kindle, eBook)

Pinterest Marketing for Dummies (Kindle, eBook)

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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.