Pinterest for Real Estate Professionals


Pinterest is a visual social media site where you can pin ideas, inspirations, information, videos and things you like on a “board” and then share them with your followers. Pinterest is simple to use. You can re-pin pictures already on Pinterest or find your own pictures elsewhere. Adding a Pin It button to your browser toolbar is quick and easy, so you can add pictures at a moment’s notice.


NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's login.

Source: How to Get Started on Pinterest as a Real Estate Agent (Easy Agent Pro, Jun. 22, 2016)

Pinterest ​Basics

How to Use Pinterest For Business in 13 Steps (Fit Small Business, Jan. 3, 2019)

Pinterest for Business: Everything You Need to Know (Business News Daily, Sep. 4, 2018)

Why Pinterest could be a hidden social media marketing gem for your brand (Social Media Today, Feb. 23, 2018)

Pinterest Marketing for Real Estate Agents (Simplepinmedia, May 23, 2017)

How to amplify your Pinterest marketing (Social Media Examiner, Apr. 13, 2017)

How to Start Using Pinterest for Your Business (Pinterest Business)

Pinterest and Real Estate

How to Dominate Pinterest and Generate Real Estate Leads (Easy Agent Pro, Jun. 11, 2019)

13 Powerful Pinterest Real Estate Marketing Ideas From the Pros (The Close, May 14, 2019)

Pinterest Real Estate Marketing: The Ultimate Guide (Honey Bar Media, Mar. 12, 2019)

Real estate Pinterest ideas to help you generate more leads (FlyerCo, Mar. 24, 2018)

Pinterest for Realtors – The Ultimate 2018 Guide (Real Estate WordPress Themes for Industry Professionals, Jun. 11, 2018)

Pinterest Users Are Highly Engaged and Ready to Buy (Second Self Virtual Assistance, Jun. 12, 2018)

Top 25 Pinterest Real Estate Marketing Tips from the Pros (, Jul. 25, 2018)

eBooks & Other Resources

Pinterest Marketing an Hour a Day (Kindle, eBook)

Ultimate Guide to Pinterest for Business (Kindle, eBook)

Build Your Brand with Pinterest (eBook)

Pinfluence (Kindle, eBook)

Pinterest Marketing for Dummies (Kindle, eBook)

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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.


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