Second Century Ventures, the Strategic Arm of the National Association of Realtors®, Appoints Peter Schravemade to Helm of REACH Australia Tech Program

MELBOURNE (April 13, 2022) – Second Century Ventures, the strategic venture arm of the National Association of Realtors® and the most active global real estate technology fund, has appointed Peter Schravemade as managing partner of REACH Australia. With over 20 years of experience in the Australian real estate industry, Schravemade rose to prominence on the international property scene as the global director of sales, marketing, and revenue for, an Australian property marketing firm and 2018 REACH portfolio company, which gained considerable global market share under Schravemade’s guidance. 

Peter is a well-known speaker and author within the property, technology and marketing world, routinely called upon to share his fresh perspective on innovation in real estate. Often featured in major publications around the globe, his appointment to lead the REACH Australia technology scale-up program will leverage his expertise and operational knowledge to the startup ecosystem in Australia and Southeast Asia.   

“The idea of combining my love for accelerating property technology companies, and working alongside the REACH team in a greater capacity to what I am already doing, feels as though this position and direction was a very natural fit,” said Schravemade.

Schravemade’s experience with as part of the 2018 REACH U.S. program, and consequently serving as a mentor for REACH in the United States, Canada, U.K. and Australia, offers a unique lens and level of enthusiasm for the new role as managing partner.   

“We are excited to welcome Peter to the Second Century Ventures and REACH team,” said Tyler Thompson, managing partner, Second Century Ventures. “We are confident Peter’s wealth of expertise and passion for innovation in real estate technology will help us achieve our ambitious plans for growth in Australia and Asia-Pacific, along with continued expansion of the global REACH program.”

REACH Australia’s unique link to NAR, with a parent office in Chicago, Illinois, provides access to over 100 worldwide bilateral partnerships in 85 countries and an unparalleled network of executives within the commercial and residential real estate marketplaces.  

Schravemade replaces Shelli Trung as REACH Australia’s managing partner.

“Shelli has been an instrumental part of our global expansion,” said Dave Garland, managing partner, Second Century Ventures. “She helped launch the first REACH program outside the U.S., has scaled the REACH Australia portfolio to 19 companies valued at more than $220 million, and successfully guided the program through the recent pandemic period.”

Peter joins the REACH team effective immediately.

For more about the REACH Australia program, visit


REACH is a unique technology scale-up program created by Second Century Ventures, the most active global fund in real estate technology. Backed by the National Association of Realtors®, REACH leverages the association’s more than 1.5 million members and an unparalleled network of executives within real estate and adjacent industries. The REACH program helps technology companies scale across the real estate vertical and its adjacent markets through education, mentorship, and market exposure.

About NAR

The National Association of Realtors® is America’s largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries.

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