WASHINGTON (October 23, 2018) – The .realestate domain, launched by the National Association of Realtors®, in partnership with Second Generation, Ltd., will be available for purchase through GoDaddy next month. Due to the anticipated demand for the .realestate domain, GoDaddy, get.realtor and more than 20 other registrars will offer .realestate starting November 26, following closing of NAR member pre-sale on November 16.
The .realestate domain is free of restrictions and will allow real estate entities and professionals to creatively market properties and geographic areas served, along with personal brands and specialties. The domain leverages real estate as a descriptive and internationally known term.
“NAR is excited for GoDaddy and other registrars to formally recognize the international appeal of the .realestate domain when it is rolled out to the public on November 26. Through GoDaddy and the launch of the .realestate domain, real estate professionals and businesses will better connect with homebuyers, sellers, investors and owners. From day one as NAR’s CEO, my goal has been to leverage new technologies to ensure Realtors® and real estate professionals market their businesses in the most innovative and effective ways possible,” said NAR CEO Bob Goldberg.
NAR members with an active .realtor™ domain are eligible to participate in the exclusive pre-sale of the .realestate domain, prior to the general release on November 26. While the .realtor™ top-level domain is available only to NAR members and affiliated Realtor® organizations and businesses, the .realestate top-level domain will be available to the general public following pre-sale.
“The real estate market is always pushing innovation, from virtual reality walkthroughs to leveraging the cloud for transactions and now domain name extensions,” said GoDaddy Senior Director of Product Marketing, Paul Bindel. “The beauty of .realestate is that it tells visitors exactly what to expect when they visit the site. It’s memorable, easy to spell and descriptive, all great traits for a domain name.”
GoDaddy, the world’s largest domain registrar, powers the world’s largest cloud platform dedicated to small, independent ventures. With 18 million customers worldwide and 77 million domain names under management, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work.
For more information on the launch of the .realestate domain, visit www.get.realestate.
Throughout the application, review and development process of .realtor™ and .realestate, NAR has worked closely with Second Generation, Ltd., an investment firm and experienced registry operator for multiple top-level domains including .jobs which was launched back in 2005.
The National Association of Realtors® is America’s largest trade association, representing 1.3 million members involved in all aspects of the residential and commercial real estate industries.