What Will Make a Renter Buy?

A new study from NAR revealed that 82 percent of non-homeowners have a desire to become homeowners; but what is holding them back? Thirty-two percent of non-homeowners said that a lifestyle change – such as getting married, starting a family or retiring – would propel them to buy. The next most common factor is their financial situation; 30 percent said that an improvement in their financial situation would bring them into the real estate market. Other situations non-owners cited as reasons to buy are a desire to settle in one location (12 percent) and better or more stable employment (11 percent). 

Story Springboard

Read the National Association of REALTORS® 2018 Aspiring Home Buyers Profile for more information about the preferences of renters and other non-homeowners. Speak with a recent homebuyer about what influenced his or her decision to purchase a home. Ask REALTORS® in your community about the reasons why their current clients have entered the market. 


That's Who We R

The campaign ads rally consumers to "Look for the R" for reassurance, resources, and reliable guidance on their path to property ownership.


The latest from NAR about about COVID-19 (coronavirus), its impact on the real estate industry and events, and federal programs affecting REALTORS®.