REALTORS® Help Sellers Get More Bang for the Buck

While the number of for sale by owner transactions is on the decline, approximately 9 percent of sellers decide to go it alone and forego outside help from a REALTOR®. Typically those that go this route have extenuating circumstances, such as already having a relationship with the buyer (which happened in 40 percent of recent FSBO sales, according to National Association of REALTORS® data). However, NAR’s 2013 Profile of Home Buyers and Sellers shows that most sellers benefit from the outside help of a knowledgeable advocate when selling their home. Aside from being experts in the field, REALTORS® have the time, know the market and needs of the potential buyers, bring an objective and fresh perspective to the seller, understand the complexity of all of the processes involved, and have the ability to attract qualified buyers.  It’s because of these reasons that sellers using a REALTOR® tend to get more for their homes, according to NAR’s report. Additionally, buyers and sellers can use realtor.com® to get a better idea of the homes available in their areas.

Story Springboard

Compare seller results between FSBO sales and those done with help from a REALTOR® by looking through the 2013 Profile of Home Buyers and Sellers. Talk to REALTORS® about the value they bring to the home selling process and ask them about the difficulties that can arise for those looking to sell their own homes without a REALTOR®. Speak with individuals who have gone the FSBO route to hear more about their experiences.

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