NAR Tech Edge Ensures REALTORS® Stay Informed of the Latest Tech Tools

WASHINGTON (January 19, 2016) — Technology has reinvented the way Realtors® conduct real estate transactions and connect with clients, and staying up-to-date on new and emerging technologies is an essential part of the real estate profession. To help Realtors® stay abreast of latest mobile and online technologies, the National Association of Realtors® is continuing its one-day technology conference series, NAR Tech Edge.

NAR Tech Edge events will take place in cities across the U.S. starting in early-2016. NAR speakers and local technology experts will present sessions on topics including mobile marketing, online reputation management, content strategy, Google and cloud computing, social media, the importance of photo and video, and much more.

"NAR Tech Edge introduces Realtors® to the latest technology trends and products that can benefit their business and clients," said NAR President Tom Salomone, broker-owner of Real Estate II Inc. in Coral Springs, Florida. "These one-day, intensive conferences are an amazing opportunity for Realtors® to become better acquainted with the uses and benefits of the latest and greatest technology in our field."

Technology is constantly changing and evolving; NAR Tech Edge is the ideal chance for Realtors® to improve their technological business practices, increase profitability and better connect with their tech-savvy clients.

According to the 2015 NAR Member Profile, technology remains an essential aspect of how Realtors® manage their businesses. Nearly nine in 10 members currently use a smartphone with wireless e-mail and Internet capabilities. More than two-thirds of all Realtors® reported having their own website, and 93 percent use email as their primary form of communication with clients.

Presenters and emcees for NAR Tech Edge's 2016 tour include Realtor® Bill Lublin, CEO of the Social Media Marketing Institute and Century 21 Advantage Gold, who is a thought leader for his insights into technological tools and their real estate applications; NAR Director of Member Engagement Nobu Hata, an industry expert in technology, marketing and communications trends in the real estate industry; and Jeff Chalmers, a 25-year industry veteran, WCR Regional Tech Director and nationally-acclaimed efficiency expert and Branch Manager and Vice President of Productivity for Ross Mortgage Company and Chief eStrategist of REsults Consulting, who will share how to best leverage, promote and streamline businesses using today's robust, cloud-based and mobile-ready CRM, marketing and social media solutions.

NAR Tech Edge will take place in Harrisburg, Pennsylvania in February; Coeur d'Alene, Idaho in March; San Antonio in April; Scottsdale, Arizona in May; Boulder, Colorado in June; San Rafael, California in July; St. Louis in August; Buffalo, New York in September; and Atlanta in October.

For more information or to register, visit Media and non-NAR members are welcome to attend.

The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing 1 million members involved in all aspects of the residential and commercial real estate industries.



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