WASHINGTON (July 29, 2015) – The National Association of Realtors®, America's largest trade association, representing more than 1 million members involved in all aspects of the residential and commercial real estate industries, has appointed global creative agency Arnold Worldwide as agency of record, effective immediately. As AOR, Arnold will lead the association’s integrated marketing efforts including strategy, creative, digital and brand activation.
The competitive review, which began in April, included 18 agencies and was managed by California-based consulting firm Select Resources International.
“This is an exciting and evolving category to be involved in,” said Pam Hamlin, Global President of Arnold Worldwide. “Our mission is to demonstrate the competitive advantage a Realtor® brings to the home buying and selling process alongside new technologies. We are thrilled to have the opportunity to partner with NAR to tell this story.”
“Arnold’s understanding of the millennial segment, coupled with their ideas on how to position the value of Realtors® in a marketplace that is heavily influenced by digital technology, algorithms and electronic matchmaking, was impressive,” said NAR President Chris Polychron. “We are excited to be partnering with them to communicate Realtor® brand value into the future, engage consumers in bold new ways, and drive increased value for NAR among its members.”
Realtors® are members of the National Association of Realtors®. Realtors® serve consumers as brokers, salespeople, property managers, appraisers, counselors and others within the real estate industry. The association offers its Realtor® members the professional development, information and tools they need to ensure success for their clients and customers in today’s dynamic real estate markets.
Arnold Worldwide is a global creative agency delivering services across all communication touch points – advertising, digital, promotions, direct, design and branded content. We are proud to represent a diverse portfolio of clients including Carnival Cruise Lines, CenturyLink, Fidelity Investments, The Hershey Company, Huntington Bank, Jack Daniel’s, Milk-Bone, New Balance, Ocean Spray, Progressive, PUR, Sanofi, Titleist, Tyson Foods, University of Phoenix and many other great brands. The agency is part of the Havas Creative Group, with offices in Boston, London, Madrid, Milan, New York, Prague, São Paulo, Shanghai, Sydney and Toronto. http://arn.com
The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1 million members involved in all aspects of the residential and commercial real estate industries.