WASHINGTON (October 13, 2020) – The National Association of Realtors® today launched NAR en Español, a fully-Spanish sub site to the association’s main webpage, nar.realtor. As its Spanish-speaking membership continues to rise at a historic pace, the group’s NAR en Español initiative has since 2018 helped local and global members leverage their Realtor® affiliation while facilitating various networking and educational resources for Spanish-speaking Realtors®. Most recently, a component of NAR’s “Right Tools, Right Now” program has focused on ensuring local and global Spanish-speaking Realtors® and bilateral partners are aware of and have access to the resources NAR provided its members in response to the COVID-19 pandemic.
“I am proud of how NAR and its affiliates have collaborated on and supported this program from the very beginning,” said Alejandro Escudero, NAR’s manager of global alliances and business development. “Adding content and resources in Spanish will help us increase NAR brand recognition and support amongst Realtor® members and consumers both domestically and around the world. And by ensuring many of the great resources NAR produces for its members are also available in Spanish, the NAR en Español platform will help us to continue engaging and educating our Spanish speaking stakeholders.”
NAR en Español maintains a significant focus on member education initiatives, last summer hosting over 300 students from 15 countries for two fully virtual Accredited Buyer Representative and Seller Representative Specialist courses, held in Spanish.
“NAR is committed to elevating our members’ levels of professionalism, and we know that increasing and enhancing educational opportunities is one of the best ways to get there,” said NAR Vice President of Association Affairs Mabél Guzmán. “These courses are not only critical toward understanding the latest trends and changes within our industry, but also a fantastic way to build relationships and grow our Realtor® networks. In addition, much of this content will help provide a positive real estate experience for Hispanic buyers and sellers, a rapidly growing segment of our industry.”
Visit www.nar.realtor/nar-en-espanol to access NAR’s new Spanish language webpage.
“The vision that NAR’s Engagement team has shown throughout the development of NAR en Español has been transformative for both our association and our industry,” said Katie Johnson, general counsel and chief member experience officer at NAR. “Evolving from a simple NAR en Español Facebook page into the comprehensive collection of resources we offer to our members today, I’m so proud to see this association enhance the support we provide to this important and ever-growing segment of real estate professionals.”
The National Association of Realtors® is America’s largest trade association, representing 1.4 million members involved in all aspects of the residential and commercial real estate industries.