Companies selected for the 2024 REACH program offer real estate solutions in financing, deal management, client communication, lead generation, home management and analytics, and listing shopability.
News Releases
![Man in front of a computer, talking to a client on a headset Man in front of a computer, talking to a client on a headset](https://cdn.nar.realtor/sites/default/files/styles/inline_image_auto_height__287_/public/sofi-realtor-benefits-partner-04-05-2024-1300w-867h.png?itok=tw96PdGy)
NAR members and their clients will receive exclusive rates and discounts on mortgages, student loan refinancing, personal loans and more.
April 8, 2024
Media Contact:
Spencer High 202-383-1051![Confident woman in black suit with arms crossed Confident woman in black suit with arms crossed](https://cdn.nar.realtor/sites/default/files/styles/inline_image_auto_height__287_/public/confiden-woman-in-black-suit-arms-crossed-gettyimages-1299077558-1300w-867h.jpg?itok=8y_FM4Jq)
Award recipients are celebrated for contributions to communities and efforts in promoting homeownership to individuals from all backgrounds.
![Family in living room looking at a tablet Family in living room looking at a tablet](https://cdn.nar.realtor/sites/default/files/styles/inline_image_auto_height__287_/public/family-in-living-room-looking-at-a-tablet-gettyimages-1345741865-1300w-867h.jpg?itok=NozVMsvs)
Millennials have eclipsed baby boomers to become the largest group of home buyers, marking a significant shift in housing market demographics.
April 3, 2024
Media Contact:
Spencer High 202-383-1051![Row homes in a city Row homes in a city](https://cdn.nar.realtor/sites/default/files/styles/inline_image_auto_height__287_/public/row-homes-in-a-city-gettyimages-1151903312-1300w-867h.jpg?itok=bgZgn9Fd)
Modest sales growth shows slow and steady progress from the lows of late last year.
March 28, 2024
Media Contact:
Lauren Cozzi 202-383-1178![The White House, with red and white flowers on the lawn The White House, with red and white flowers on the lawn](https://cdn.nar.realtor/sites/default/files/styles/inline_image_auto_height__287_/public/the-white-house-red-and-white-flowers-GettyImages-97765250-1300w-867h.jpg?itok=9d1Z706i)
NAR has long advocated for promoting and accelerating housing production, and lauds the White House's plan to increase the supply of affordable housing.
March 22, 2024
Media Contact:
Tori Syrek ![Flooded residential street Flooded residential street](https://cdn.nar.realtor/sites/default/files/styles/inline_image_auto_height__287_/public/flooded-residential-street-gettyimages-1324873600-1300w-867h.jpg?itok=uhM4iMm_)
Americans deserve certainty and stability in the flood insurance marketplace so that they can protect their homes, businesses, and loved ones.
March 21, 2024
Media Contact:
Tori Syrek ![Large house with porch, lawn in front, and trees in back Large house with porch, lawn in front, and trees in back](https://cdn.nar.realtor/sites/default/files/styles/inline_image_auto_height__287_/public/large-house-with-porch-lawn-in-front-trees-in-back-gettyimages-1442689877-1300w-867h.jpg?itok=-inQ3ikv)
Additional housing supply is helping to satisfy market demand, which has been on a steady rise due to population and job growth.
March 21, 2024
Media Contact:
Troy Green 202-383-1042![US Capitol Building in Spring](https://cdn.nar.realtor/sites/default/files/styles/inline_image_auto_height__287_/public/us-capitol-spring-1300w-867h.jpg?itok=C0J4jCDF)
Dr. Jessica Lautz discusses NAR research, confirms the housing market continues to have a deficit in housing inventory compared to housing demand.
March 20, 2024
Media Contact:
Tori Syrek ![Low angle view of the White House front lawn in late winter, Washington DC](https://cdn.nar.realtor/sites/default/files/styles/inline_image_auto_height__287_/public/white-house-front-lawn-late-winter-gettyimages-56808642-03-15-2022-1300w-867h.jpg?itok=3ntD1oqE)
Commissions were already negotiable before the resolution was reached and will continue to be negotiable as they have been. NAR appreciates President Biden's continued focus on the affordable housing crisis.
March 19, 2024
Media Contact:
Suzanne Bouhia 202-383-1050