50 Ways NAR Is Indispensable to Your Business


Representing you and your clients before Congress and federal agencies:

1. Protecting tax incentives for homeownership and real estate investment, including the mortgage interest deduction, commercial depreciation and 1031 exchanges

2. Guarding private property rights and advancing sound and reasonable lending standards and access to credit

3. Lobbying for reasonable regulations

4. Providing financial and technical assistance at every level of government

5. Supporting candidates who protect real property ownership

6. Providing grants and guidance for community economic development and improvement

Brand Advantage

Offering you an identifiable, marketable brand identity:

7. Protecting the REALTOR® trademark and the high standards the word represents

8. Promoting the trademark and REALTORS®’ adherence to a Code of Ethics as points of difference among practitioners through national advertising

9. Creating and managing the .realtor™ top-level domain

Creating and partnering with companies to give you cutting-edge technologies:

10. Providing extensive commercial and residential property data and listing information through Realtors Property Resource® (RPR)

11. Bringing business-building tools to market, including Sentrilock’s Bluetooth® REALTOR® lockbox through the REALTOR Benefits® Program, and dozens of technology applications through Second Century Ventures, the REach™ technology accelerator program, and the Center for REALTOR® Technology

Linking you to consumers through far-reaching media properties:

12. Realtor.com®, NAR’s official website, contains the most accurate national listing data available. It also includes international listings from more than 40 countries. CommercialSearch.com is NAR’s national commercial property listing platform

13. HouseLogic, NAR’s resource for home owners, providing trusted information on protecting, improving, and maintaining the value of the home

14. Real Estate Today, NAR’s weekly two-hour radio show, now in 200 markets

Research Intelligence

Producing market research unavailable elsewhere:

15. Profile of Home Buyers and Sellers, and Profile of Buyers’ Home Feature Preferences

16. Commercial Real Estate Lending Survey Report, Local Market Assessment Case Studies, and State by State International Business Reports

17. Member Profile, Commercial Member Profile, and Firm Profile

Advancing your industry through authoritative, closely tracked economic indicators:

18. Monthly existing-home sales data and Monthly pending home sales index

19. Quarterly metropolitan median home prices

20. Quarterly commercial real estate outlook and market survey reports

Professionalism and Cooperation

Advancing your industry through standards of professionalism:

21. Maintaining the REALTORS® Code of Ethics, the cornerstone of the REALTOR® organization and the distinguishing characteristic of your membership

22. Setting forth policies and procedures to ensure vigorous, fair, and impartial enforcement of the Code by local and state associations

23. Using dispute resolution, mediation, and arbitration tools and procedures to provide efficient and economical resolution of contractual disputes between members

24. Providing world class mediation and advanced professional standards training

25. Facilitating cooperation between REALTORS®, contemplated as the norm in the Code, through the MLS

26. Ensuring that REALTOR® membership and MLS participatory rights are available on reasonable and nondiscriminatory terms

27. Using IDX and VOW policies to ensure the ability of MLS participants to conduct brokerage activities online, including advertising other participants’ listings


Helping you increase your professionalism through degree-, designation-, and certification-granting programs and through continuing education credit:

28. Master of Real Estate (MRE) degree through REALTOR® University

29. CE credit, designations, and certifications, including newer ones such as Military Relocation Professional (MRP), Short Sale and Foreclosure Resource (SFR), and Seniors Real Estate Specialist (SRES)

30. NAR’s institutes, societies, and councils, which offer designations, networking opportunities, and coursework that includes business concentrations such as commercial real estate, international, land, and appraisal

31. E-books from NAR’s Virtual Library that are available for borrowing via computer or tablet

32. Classes, booklets, and other resource material aimed at keeping you aware of, and operating in accordance with, federal Fair Housing laws prohibiting discrimination in the marketplace

REALTOR Benefits® Program

Bringing savings and unique offers on products and services just for REALTORS® from more than 30 industry-leading companies:

33. Electronics, Mobile Technology, and Technology Services: Dell, Lenovo™, SentriLock, Sprint®

34. Travel & Automotive: FCA US LLC (including Jeep® Grand Cherokee), Avis®, Budget®, Hertz®

35. Risk Management: American Home Shield®, Victor Insurance Managers Inc.

36. Office Supplies & Services: FedEx 

37. Personal Insurance: Liberty Mutual (auto, home, renters), REALTORS® Insurance Marketplace (a ‘one-stop’ insurance shopping site providing a wide roster of insurance and supplemental coverage plans and products, with complimentary consultative services)

38. Transaction Management: DocuSign and zipLogix™

39. Marketing Resources: Back At You, FedEx Office, Placester®, REALTOR Team Store®


Creating opportunities for you to extend your referral partners nationally and internationally:

40. REALTORS® Conference & Expo every November

41. REALTORS® Legislative Meetings every May in Washington, D.C.

42. Young Professionals Network, Certified International Property Specialist Network (for CIPS designees), and commercial networking events

43. REALTORS® Political Action Committee (RPAC), which in addition to its critical role in association advocacy, offers opportunities to network with some of the real estate industry’s most involved practitioners

44. Broker summits and events where you can network with peers in your business area of expertise

Legal Assistance

Supporting you, your brokerage, and your association on legal matters:

45. Financial and technical help on industry-important legal cases through Legal Action Program

46. Legal help through friend-of-the-court briefs and other actions to help inform court analyses of cases

47. Summaries of real estate—related state and national court decisions


Urgently getting resources to you to help you operate your business safely:

48. Regularly occurring safety webinars and articles for managers and agents in NAR’s publications and on its websites

49. Pre-packaged presentations for managers available through REALTOR® Magazine Online

50. Safety checklists and other handouts for agents and their customers



Find the information, education, and connections you need to thrive in the growing field of international real estate.

Voice for Real Estate: January 6, 2020

Get takeaways from NAR's first-ever Real Estate Forecast Summit and annual conference; learn about key federal budget wins for real estate; and more.