Kenny Parcell (30 Under 30 Honoree)

Communications & Publishing

Co-owner, Equity Real Estate
Spanish Fork, UT 
Individual volume:  $13.5 million

“Do work you enjoy, or people will see right through you.”

Kenny Parcell, ABR, eats up obstacles and spits them out--he hasn’t let anything stand in the way of his success.

Parcell got his real estate license and worked as a full-time sales associate while going to college full-time. After graduation, he dived headfirst into his career until his mother became terminally ill with amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease. Although Parcell was her caretaker throughout 1999, he was determined to keep his career on track. That year, he managed to do $4 million in sales.

After his mom’s death in late 1999, Parcell channeled his grief into his business. In 2000 he closed $13.5 million in sales.

His secret is none other than the Golden Rule. “I treat people as I want to be treated--and they give me plenty of referrals.”

Selling the American Dream has special meaning for Parcell: He’s the first one in his family to own a home. “It’s a real blessing,” he says, “to own your own place.”