Field Guide to Marketing With Blogs

(Updated May 2015)

Blogs are a great marketing tool for your real estate business. You can provide a snapshot of your local market, have a forum for your thoughts about real estate and market yourself. Find out the benefits of blogging, getting started with blogs and see what real estate practitioners are writing about. (A. Siudzinski, Senior Library Information Specialist)

E - EBSCO articles available for NAR members only. Password can be found on the EBSCO Access Information page.

Examples of Real Estate Blogs

San Diego Real Estate Blog
Reno Realty Blog
Connecticut & The Berkshires Real Estate Blog
The Chicago Real Estate Local
Austin Real Estate Blog
LoCo Musings
New England Real Estate Blog
Carolina Beach Blog
Palos Verdes Lifestyle

Benefits of Blogging

Six reasons why blogging for real estate is important, (BlogMutt, Jan. 7, 2014).

Lead generation ideas to boost your listings, (Clean Slate, May 31, 2013).

WOW potential sellers and attract buyers with your listing blogs, (ActiveRain, May 9, 2013).

Blog​ging Tips

Blog marketing ideas for real estate agents, (Blue Interactive Agency, Oct. 2, 2014).

Top 7 tips for successful real estate blogging, (, 2014).

10 real estate blog topic ideas, (Business2Community, Oct. 24, 2013).

6 instant real estate blog post ideas you can use today, (Keller Williams, July 18, 2013).

How to write a real estate blog: for beginners, (Brokerage U, June 25, 2013).

eBooks & Other Resources


The following eBooks and digital audiobooks are available to NAR members:

301 Ways to Use Social Media to Boost Your Marketing (Adobe eReader)

Blog, Inc. (Adobe PDF eBook, Adobe EPUB eBook)

Blogging 100 Success Secrets (Adobe eReader)

Blog Marketing (Adobe eReader)

Buzz Marketing for Blogs for Dummies (Kindle, Adobe eReader)

The New Handshake (Kindle, Adobe eReader)

Twitter for Dummies (Adobe eReader)

WordPress 100 Success Secrets (Adobe eReader)

Books, Videos, Research Reports & More

The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800-874-6500 for assistance.

Blog Rules: a Business Guide to Managing Policy, Public Relations, and Legal Issues, (New York, NY: American Management Association, 2006). HF 5548 F67

Realty Blogging: Build Your Brand and Outsmart Your Competition, (New York, NY: McGraw-Hill, 2006). HF 5548 N11

Corporate Blogging Book, (New York, NY: Penguin, 2006). HF 5548 W42

Blogging for Business, (Chicago, IL: Kaplan Publishing, 2006). HF 5548 H74

Field Guides & More

These field guides and other resources in the Virtual Library may also be of interest:

Field Guide to Effective Online Marketing

Field Guide to Marketing Tips for REALTORS®

Field Guide to Social Networking for REALTORS®

Field Guide to Twitter

InfoCentral Blog

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