Instagram for REALTORS®


Instagram is a fun photo-sharing app and website. Learn the basics and benefits of Instagram and the best ways to improve your real estate marketing.


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What Is Instagram?

Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We're building Instagram to allow you to experience moments in your friends' lives through pictures as they happen. We imagine a world more connected through photos.

Source: Instagram

Instagram Basics  

A REALTORS® Guide to on How to Use Instagram for Real Estate, (RE Blog, Apr. 5, 2017)

Get Started Advertising on Instagram, (REALTOR® Magazine, Sept. 2016)

Want More Instagram Followers? Here’s How to Do it, (Forbes, July 22, 2017)

Right Tools, Right Now, (National Association of REALTORS®, 2010)

Instagram Help Center—Creating an Account and User Name, (Instagram, n.d.)

Instagram and Real Estate

Instagram for Real Estate: The Ultimate Guide, (Honey Bar Media, 2017)

The Four Rules of Instagram for Real Estate Pros, (Real Estate Tech News, May 9, 2017)

12 Things Real Estate Agents Should Always Post on Instagram, (Paradym, Apr. 10, 2017)

How to Leverage Instagram Stories to Sell Your Real Estate Brand, (Realty Biz, Feb. 27, 2017)

7 Instagram Ideas for Real Estate Agents, (ActiveRain, Oct. 17, 2016)

A Snapshot of Instagram Marketing, (REALTOR® Magazine, Feb. 2016)

Right Tools, Right Now, (National Association of REALTORS®, 2011)

eBooks & Other Resources

The following eBooks and digital audiobooks are available to NAR members:

Instagram for Beginners, (Kindle Book, Audiobook, eBook)

Quickly Dominate Social Media Marketing, (Kindle, Audiobook, eBook)

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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.


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