Instagram for REALTORS®

Instagram for REALTORS®

Instagram is a fun photosharing app and website. Learn the basics and benefits of Instagram and the best ways to improve your real estate marketing.


We've already done the research for you.

Before you search elsewhere, take advantage of the research we've already done for you. Formerly known as Field Guides, References tabs contain links to external articles, titles from the NAR Library eBooks collection, websites, statistics, and other material to provide a comprehensive overview of perspectives on each topic. EBSCO articles (E) are available only to NAR members and require a password.

What Is Instagram?

Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We're building Instagram to allow you to experience moments in your friends' lives through pictures as they happen. We imagine a world more connected through photos.

Source: Instagram

E - EBSCO articles available for NAR members only. Password can be found on the EBSCO Access Information page.

Instagram Basics  

Instagram Help Center—Creating an Account and User Name, (Instagram, n.d.).

Here’s What Instagram’s Business Profiles Will Look Like, (Inverse, May 5, 2016).

Instagram Is Selling a New Type of Video Ad, (RE/code, May 3, 2016).

#37 How To: Increase Your Instagram Engagement & Followers, (Creation Agency, March 22, 2016).

6 Instagram Tools to Improve Your Marketing, (Business 2 Community, March 10, 2016).

5 Instagram Tips From Mercedes-Benz, Which Gets Superb Engagement on the Platform, (Adweek, March 8, 2016). E

How to Build an Instagram Following From Scratch, (Digital Diva Blog, Dec. 3, 2015).

Instagram and Real Estate

A Snapshot of Instagram Marketing, (REALTOR® Magazine, Feb. 2016).

The 411 on Real Estate Advertising on Instagram and Snapchat, (New Media 4 Agents, Jan. 13, 2016).

Instagram for Real Estate: 20 of the Best-run Agent Accounts, (Placester, Jan. 7, 2016).

How to Create Instagram Ads for Real Estate, (Social Agent Today, Oct. 21, 2015).

Five Ways to Grow Your Real Estate Business Through Instagram, (RIS Media, Oct. 1, 2015).

Real Estate Ads Target Instagram, Snapchat, (REALTOR® Magazine Daily Real Estate News, Sept. 22, 2015).

Insta-sale: REALTORS® Using Instagram, (Lohud, Sept. 17, 2015).

Instagram for Real Estate Pros: A How-to Guide, (Zurple, July 8, 2015).

eBooks & Other Resources

The following eBooks and digital audiobooks are available to NAR members:

Instagram for Beginners, (Kindle Book, OverDrive Read, EPUB eBook, PDF eBook)

Quickly Dominate Social Media Marketing, (Kindle, OverDrive Read, EPUB eBook)

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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.


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