Instagram is a fun photo-sharing app and website. Learn the basics and benefits of Instagram and the best ways to improve your real estate marketing.
NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.
What Is Instagram?
Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We're building Instagram to allow you to experience moments in your friends' lives through pictures as they happen. We imagine a world more connected through photos.
How to Use IGTV: The Complete Guide for Marketers (Hootsuite, Apr. 6, 2020)
How to Protect Your Privacy on Instagram (The Verge, Feb. 27, 2020)
10 Instagram Best Practices You Should be Following in 2020 (Hootsuite, Feb. 27, 2020)
How to Schedule Instagram Posts: A Step-by-Step Guide (Hootsuite, Nov. 5, 2019)
The Anatomy of a Perfect Instagram Profile (HubSpot, Nov. 25, 2019)
How to Post on Instagram: A Step-by-Step Guide (HubSpot, Nov. 7, 2019)
What to Post on Instagram: 15 Creative and Engaging Ideas (Hootsuite, Aug. 27, 2019)
Instagram for Real Estate Professionals
Instagram is Removing Likes: What You Need to Know (RISMedia, Dec. 30, 2019)
Instagram Ads for Real Estate Marketers: 10 Best Practices (WordStream Blog, Aug. 21, 2019)
Generate Instagram Leads in 5 Simple Steps (RISMedia, Jun. 28, 2019)
Instagram for Real Estate (Placester, Apr. 25, 2019)
Sales in Your DMs: The Power of Instagram Stories (REALTOR® Magazine, Sep. 19, 2019)
How Real Estate Agents and Mortgage Lenders Can Use Instagram to Boost Their Business (HousingWire, Sep. 14, 2019)
Use Instagram to Build a Community, Generate Leads (REALTOR® Magazine, Jun. 12, 2019)
Agents as Influencers: How Instagram has Changed Real Estate Marketing (Forbes, May 20, 2019)
How Instagram is Driving Millennials Towards Homeownership (Forbes, Apr. 9, 2019)
eBooks & Other Resources
The following eBooks and digital audiobooks are available to NAR members:
Instagram for Beginners (Kindle, Audiobook, eBook)
Quickly Dominate Social Media Marketing (Kindle, Audiobook, eBook)
Instagram For Business For Dummies (Kindle, eBook)
Social Media Marketing 2020 (eBook)
Have an idea for a real estate topic? Send us your suggestions.
The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.