Instagram for Real Estate Professionals


Instagram is a fun photo-sharing app and website. Learn the basics and benefits of Instagram and the best ways to improve your real estate marketing.


NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.

What Is Instagram?

Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We're building Instagram to allow you to experience moments in your friends' lives through pictures as they happen. We imagine a world more connected through photos.

Source: Instagram

Instagram Basics  

How to Win Over More Instagram Followers (REALTOR® Magazine, Jul. 25, 2017)

Create Engaging Campaigns on Instagram (REALTOR® Magazine, Apr. 21, 2017)

A REALTORS® Guide to on How to Use Instagram for Real Estate, (RE Blog, Apr. 5, 2017)

Get Started Advertising on Instagram, (REALTOR® Magazine, Sept. 2016)

Want More Instagram Followers? Here’s How to Do it, (Forbes, July 22, 2017)

Instagram Help Center—Creating an Account and User Name, (Instagram, n.d.)

Instagram and Real Estate

Instagram for real estate: 5 Little Known Ways Agents Benefit by Incorporating Social Media Tools into Their Business (Inman, Nov. 11, 2018)

The Dos and Don’ts of Instagram for Real Estate (Placester, Jan. 21, 2015)

Real Estate Instagram: Content Tips for Lead Generation (Honey Bar Media, Aug. 6, 2018)

7 Instagram Tips for Marketing Your Real Estate Business (USA Today Classifieds Blog, Mar. 9, 2018)

An Instagram Worthy Home (HouseLogic, 2018)

When Snapchat and Instagram Stories Meet Mortgages (, Jul. 28, 2017) E

Instagram for Real Estate: The Ultimate Guide, (Honey Bar Media, 2017)

The Four Rules of Instagram for Real Estate Pros, (Real Estate Tech News, May 9, 2017)

12 Things Real Estate Agents Should Always Post on Instagram, (Paradym, Apr. 10, 2017)

How to Leverage Instagram Stories to Sell Your Real Estate Brand, (Realty Biz, Feb. 27, 2017)

7 Instagram Ideas for Real Estate Agents, (ActiveRain, Oct. 17, 2016)

Getting Active with Social Media: The Plan Collective Discusses Five Ways Real Estate Agents Should be Using Facebook and Instagram (PR Newswire, Oct. 10, 2016) E

A Snapshot of Instagram Marketing, (REALTOR® Magazine, Feb. 2016)

Instagram’s Role in Commercial Real Estate (Wall Street Journal, May 4, 2015) E

eBooks & Other Resources

The following eBooks and digital audiobooks are available to NAR members:

Instagram for Beginners, (Kindle Book, Audiobook, eBook)

Quickly Dominate Social Media Marketing, (Kindle, Audiobook, eBook)

Have an idea for a real estate topic? Send us your suggestions.

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.



Real estate professionals must be cognizant of copyright issues when it comes to listing content, most notably in connection with listing photographs.

Conference Live

NAR Conference Live is your virtual window into the 2019 REALTORS® Conference & Expo experience! Watch recaps, interviews and more.