Instagram for Real Estate Professionals


Instagram is a fun photo-sharing app and website. Learn the basics and benefits of Instagram and the best ways to improve your real estate marketing.


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What Is Instagram?

Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We're building Instagram to allow you to experience moments in your friends' lives through pictures as they happen. We imagine a world more connected through photos.

Source: Instagram

Instagram Basics  

The Anatomy of a Perfect Instagram Profile (HubSpot, Nov. 25, 2019)

How to Post on Instagram: A Step-by-Step Guide (HubSpot, Nov. 7, 2019)

What is Instagram’s Privacy Policy? Here’s What to Know About the App’s Rules (Elite Daily, Sep. 8, 2019)

What to Post on Instagram: 15 Creative and Engaging Ideas (Hootsuite, Aug. 27, 2019)

5 Instagram Marketing Tips to Promoting Your Business on the Internet (The Balance, May 9, 2019)

Guide to Getting Started on Instagram for Businesses (Instagram)

How to Use Instagram for Business: A Practical 6-Step Guide (Hootsuite)

Instagram for Real Estate Professionals

Sales in Your DMs: The Power of Instagram Stories (REALTOR® Magazine, Sep. 19, 2019)

How Real Estate Agents and Mortgage Lenders Can Use Instagram to Boost Their Business (HousingWire, Sep. 14, 2019)

Top 97 Real Estate Hashtags for 2019: Instagram, Twitter & More! (The Close, Sep. 9, 2019)

New Ads Call Out Instagram-Perfect, Fakeness in Home Searches (REALTOR® Magazine, Jul. 23, 2019)

Use Instagram to Build a Community, Generate Leads (REALTOR® Magazine, Jun. 12, 2019)

Agents as Influencers: How Instagram has Changed Real Estate Marketing (Forbes, May 20, 2019)

How Instagram is Driving Millennials Towards Homeownership (Forbes, Apr. 9, 2019)

Should Social Media be Your Biggest Marketing Tool? (REALTOR® Magazine, Mar. 20, 2019)

Are You Using Instagram Stories? (®, Feb. 7, 2019)

eBooks & Other Resources

The following eBooks and digital audiobooks are available to NAR members:

Instagram for Beginners, (Kindle, Audiobook, eBook)

Quickly Dominate Social Media Marketing, (Kindle, Audiobook, eBook)

Capture Your Style: Transform Your Instagram Images, Showcase Your Life, and Build the Ultimate Platform (Kindle, eBook)

Instagram For Business For Dummies (Kindle, eBook)

Social Media Marketing 2020 (eBook)

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