The Anatomy of a First-Time Buyer

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Recent first-time buyers have had to navigate several obstacles to homeownership, including higher rents and home prices, tight inventory conditions and repaying student loan debt. These impediments have resulted in the lowest percentage of first-timers in transactions since NAR began tracking them in 1981.

This infographic presents the characteristics of today's typical first-time buyer.

Infographic: The Anatomy of a First-Time Buyer

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That's Who We R

The campaign ads rally consumers to "Look for the R" for reassurance, resources, and reliable guidance on their path to property ownership.