2019 Q4 Homeownership Opportunities and Market Experience (HOME) Survey

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Highlights

• Across nearly all groups surveyed, the majority feel that now is a good time to buy a home.
• Those in the Silent Generation (73%) and Younger Boomers (70%) are the most likely to think now is a good time to buy a home, as well as those in the Midwest (69%).
• Seventy four percent of people believe that now is a good time to sell a home, which is the same from Q3 2019.
• Those who earn $100,000 or more (82%), live in the West (81%), and own their home are most likely to think that now is a good time to sell a home.