In the Marketing Mix: Tips and (Potential Traps) for Global Agents

Real estate professionals face a myriad of marketing options. While there’s no “one way” to promote your business, there are certainly plenty of ways to make mistakes—especially if you’re a global agent.

Cross-cultural sensitivities present a number of challenges that you wouldn’t necessarily encounter in your local market. It’s easy to assume that the ways you’ve built your practice at home can be applied to another market, in another country, but that’s not the case.

This issue of Global Perspectives sheds new light on some of the pitfalls you may encounter, as well as a few fresh ideas and inspiration. You’ll find new marketing tools, developed specifically for CIPS designees, as well as profiles from other global agents, and a mixture of actionable marketing tips.

Given the vast number of marketing options, agents must choose the best techniques for their business strategy. Hopefully, you’re tracking your results, so you know what works best. It’s also important to try new things, testing their effectiveness relative to what you’ve always done. After all, constant refinement is the only way to keep raising the bar.

If you have tips that would benefit your CIPS colleagues, we encourage you to continue the conversation by sharing your ideas with other CIPS designees in our Facebook group (Official Group: NAR CIPS Designees). And if you haven’t yet joined this closed group, please visit the page and request an invitation!

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About Global Perspectives

Global Perspectives in Real Estate is a resource for global professionals, aimed at helping them globalize their local markets. Produced bi-monthly, this newsletter serves as a how-to guide and is full of useful and actionable tips. A free subscription is given to all Certified International Property Specialists (CIPS) designees.

Learn more about earning the CIPS designation