When shopping for a new television, finding a new doctor, or even before trying a new restaurant, most of us turn to the Internet during the decision-making process. NAR research tells us home buyers and sellers are no different—ninety-two percent of home buyers use the Internet in their home search*.
Whether they reach your site from a listing you have on realtor.com®, use a search engine to find a real estate agent in their area, or receive your name as a referral from a friend—you can count on consumers coming to your website to collect as much information as possible before proceeding with a listing or purchase.
Your website is arguably the most important and powerful marketing tool at your disposal, but if you’re not comfortable building and maintaining one, websites can be frustrating. For global agents, the challenge may feel even more daunting, and yet trying to reach potential clients in far-flung places makes a website even more essential. Your site can serve as a global ambassador, shortening distances and forging new relationships.
This issue of Global Perspectives is devoted to helping you tackle the challenge of building a high-performance website and stacking the deck in your favor. With just a little bit of marketing savvy and technical knowledge—including knowing how to hire skilled assistance—you’ll be pleasantly surprised at how much you can accomplish. Look inside for a bevy of tips on ways to turn your website into a marketing tool with global business-building impact!
*2013 NAR Profile of Home Buyers & Sellers report