Last October, the National Association of Realtors® (NAR) proudly launched NAR en Español, a fully Spanish sub-site within the association’s main website, nar.realtor. The new web page comes when Spanish-speaking membership continues to rise at a historic pace.
A Growing Collaboration
NAR’s efforts to support its Spanish-speaking membership date back to 2018 with the launch of the public Facebook group NAR en Español, which now includes over 2,000 members.
Since then, efforts have intensified to facilitate access to networking and educational resources for Spanish-speaking REALTORS® and NAR’s bilateral partners worldwide (see maps).
Looking forward, NAR recognizes the importance of supporting this significant and ever-growing segment of real estate professionals with a central repository of content and resources.
Education is another important initiative supported by NAR en Español. Last summer, over 300 real estate professionals from 15 countries participated in two virtual Accredited Buyer Representative (ABR®) and Seller Representative Specialist (SRS) courses, held in Spanish.
In December, another 50 participants from 11 countries took the Real Estate Negotiation Expert (RENE) certification course.
During the 2020 REALTORS® Conference & Expo, NAR hosted daily education sessions and networking activities in Spanish.
Periodically, new resources are added to the platform. Currently, you’ll find:
- International Referral Form
- Over 70 translated reference books in NAR’s digital library
- REALTOR® Safety Program tips and marketing materials
- Consumer handouts:
- Buyer and seller guides
- Why work with a REALTOR®
- Protect your credit
- Protect your investment
- Webinars on various agent topics, including:
- Learn to delegate to earn more
- Providing added value in times of crisis
- Digital marketing and virtual tools
Spread the Word!
Don’t let language stand in your way. Take advantage of these valuable resources when working with the Spanish-speaking community of buyers, sellers, and other real estate professionals. Visit nar.realtor/nar-en-espanol.