August 2014: Online Marketing

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Your website is arguably the most important and powerful marketing tool at your disposal, but if you're not comfortable building and maintaining one, it can be frustrating. This issue helps you tackle the challenge of building a high-performance website with global business-building impact.

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In This Issue

Great websites don’t just “happen.” They can, however, be distilled into three major components: DESIGN, PROGRAMMING AND CONTENT. The best sites are equally strong in all three areas, offering visitors a genuinely enjoyable experience—access to useful information in an attractive and user-friendly format. How can you create a site that measures up to these standards? In most cases, you’ll have to hire the right people.

Asking “How much should my website cost?” is like asking, “How much will a new house cost?” It depends on the size, features and workmanship. Good websites are not cheap, but they’re one of the best investments you can make in your business.When budgeting for your new or re-vamped website, carefully consider how much business you want to attract and how important...

Take your real estate business to a higher level by registering for the 2014 REALTORS® Conference & Expo, November 7-10, in New Orleans, Louisiana, USA. Network with the “best of the best” in global business at the following events geared toward international professionals.

Global Day

Features a full day of targeted sessions for international audiences, including an...


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About Global Perspectives

Global Perspectives in Real Estate is a resource for global professionals, aimed at helping them globalize their local markets. Produced bi-monthly, this newsletter serves as a how-to guide and is full of useful and actionable tips. A free subscription is given to all Certified International Property Specialists (CIPS) designees.

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