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Game Changers Challenge - Executive Summary


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Game Changing Idea


Name of proposed project: About Us
Status: Runner Up
Track: Become more influential in our community, Improve the professionalism of our members, Provide useful, practical business tools for our members, Provide value for our members, Update and streamline our governance and decision-making, policies and procedures


Submitting Information


Association Name: METROTEX ASSOCIATION OF REALTORS® INC
Names of Submitters:Ginny Haralson
City:Dallas
State:TX
Topic(s) Addressed:IT/Web, Marketing/Promotion, Membership/Customer Service, Social Media
Original Submitted File:MetroTex - About Us.pdf


Idea Summary:The Project: The project builds a website about individual members using photos, film clips and social media techniques to present individual members in a community setting. The association is thus able to market its members to the public by highlighting the member's community service and contributions.

The Game Changer: This project will add a social dimension to the “Realtor as trusted advisor” concept of professional value. Monitoring the results of this project can reveal the extent to which the social aspect is of significant interest to consumers and the public.


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