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Game Changers Challenge - Executive Summary


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Game Changing Idea


Name of proposed project: HOT – Homes Open Today
Status: Runner Up
Track: Become more influential in our community, Improve the professionalism of our members, Provide useful, practical business tools for our members, Provide value for our members


Submitting Information


Association Name: CONTRA COSTA ASSOCIATION OF REALTORS®
Names of Submitters:Michael Seguin
City:Walnut Creek
State:CA
Topic(s) Addressed:IT/Web
Original Submitted File:Contra Costa Association of REALTORS - HOT.pdf


Idea Summary:This project addresses one of the last remaining property searching challenges by creating a scalable system for local open house portals. Local property searches have an inherent value that national brands cannot achieve. By creating a ‘franchised’ implementation of the existing HOT – HomesOpenToday.com application, participating associations can leverage a low cost, high impact model to reach consumers. This project will be super for generating greater exposure for listings and especially open homes, provided in direct consultation with their local association. This is a highly visible tool to provide as a part of their listing package. A time tested method of lead generation at a fraction of the cost of advertising the ‘traditional’ open house. This Project provides innovative opportunity for all parties.

Final Report:
runnerup_contracosta.pdf


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