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Game Changers Challenge - Executive Summary


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Game Changing Idea


Name of proposed project: Value Videos
Status: Runner Up
Track: Become more influential in our community, Improve the professionalism of our members, Provide useful, practical business tools for our members, Provide value for our members


Submitting Information


Association Name: AUSTIN BOARD OF REALTORS®
Names of Submitters:Angela Brutsche
City:Austin
State:TX
Topic(s) Addressed:Education/Training, Membership/Customer Service, Planning
Original Submitted File:Austin Board of REALTORS - Value Videos.pdf


Idea Summary:One of the most significant challenges facing REALTOR® associations today is how to effectively communicate the dozens of programs, products and services they provide as member benefits. Evidence clearly suggests that while REALTORS may resist reading based tasks, they will readily embrace video based products. This great project creates a series of videos that can successfully communicate REALTOR® association programs, products and services. The immediate benefit should be a significant increase in the current level of benefit utilization with an overall improvement in member affinities and satisfaction.

runnerup_austin.pdf


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