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(Updated June 2016)

Meaningful partnerships are the foundation for success. Whether the motivation to "share services" or partner with another association is economic, or to offer new, increased and improved services for members, there is information to help you do just that. Below you will find a selection of articles and books pointing out the positive aspects, as well as, the 'how-to' to partnering.

Also visit the Shared Services page and RARE database on for sample agreements, manuals, and other material on shared services. (M. Glick, Senior Information Specialist)

Source: Shared Services with Kevin McQueen (Part 1), (Pennsylvania AOR, 2013 PAR Spring Business Meetings, Association General Session with Kevin McQueen, June 11, 2013).

E - EBSCO articles available for NAR members only. Password can be found on the EBSCO Access Information page.

InfoServices Quick Posts for AEs, (National Association of REALTORS®, Apr. 2016). — Share these snippets about NAR’s Information Services resources freely in your Association’s newsletter, website, or social media posts for members.


Google Docs provides free tools including a web-based calendar and a system for group sharing and editing of documents. A collaborative can establish a “shared drive” of documents on the web that all partners have access to, with any document edits being tracked. Project Spaces is another platform that allows users to share documents, as well as create electronic mailing lists.

Marketing Tips for Your Members

Sales & Marketing: Relationship Management Articles, (REALTOR® Magazine, Mar. 2016).

Leverage Your Own Video in Your Marketing, (REALTOR® Magazine, Feb. 2016).

5 Tips for Helping Agents in the Spring Market, (REALTOR® Magazine, Mar. 2015).

Make it Personal, (REALTOR® Magazine, Mar. 2015).

10 Tips for Increasing the Stickiness of Your Membership, (Membership Marketing Blog, Jan. 2015).

Resources for Associations and Brokerages, (National Association of REALTORS®, 2014).

Shared Services: The Basics

Join the Workforce Housing Online Community, (National Association of REALTORS®, 2014).

Report of The Organizational Alignment Presidential Advisory Group (National Association of REALTORS®, 2014). 

Partnerships: Frameworks for Working Together, (Strengthening Nonprofits, 2013).

Shared Services Handbook, (Deloitte, 2011).

Associations Putting Ideas Into Action

Find out how some REALTOR® associations are putting NAR housing opportunity grants, classes, and resources to work in their communities by watching the video success story below.

Shared Services Workshop Reports, (REALTOR® Association Executive Magazine, 2014).

Shared Services: MLSs Share data, costs, (REALTOR® Association Executive Magazine, 2014).

Greater Gatherings: Joint Association meetings, (REALTOR® Association Executive Magazine, 2014).

Balancing Act 12 ways to save, cut and do more with less, (REALTOR® Association Executive Magazine, 2008).

Grow your membership with the many NAR programs featured in the Share and Promote section.

Building Partnerships & Making Them Work

Creating IT Shared Services, (Communications of the Association for Information Systems, 2011, Vol. 29, p645-656. 12p.) E

30 collaboration ideas for better member service and association efficiency, (REALTOR® Association Executive Magazine, Summer 2006).

eBooks & Other Resources

The following eBooks and digital audiobooks are available to NAR members:

Are Your Customers Being Served? (Overdrive Digital Audiobook)

Co-Leaders: The Power of Partnerships (Overdrive Digital Audiobook)

Great Communication Secrets of Great Leaders (Adobe eReader)

Nonprofit Boards that Work (Kindle, Adobe eReader)

Powerful Conversations, How High Impact Leaders Communicate (Adobe eReader)

Startup Boards (OverDrive Read, Adobe PDF eBook, Adobe EPUB eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through Information Services. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Services at 800-874-6500 for assistance.

Achieving sponsorship success, Washington D.C.: American Society of Association Executives, 2002). HF 294 B62

Partnering intelligence, (Palo Alto, CA: Davies-Black Publishing, 1999). HD 69 D43

Trusted partners: how companies build mutual trust and win together, (New York, NY: The Free Press, 1999). HD 69 L58

Field Guides & More

These Field Guides and other resources in the Virtual Library may also be of interest:

Field Guide to Association Mergers & Partnerships

Field Guide to Communication for Associations

Field Guide to Marketing Tips for REALTORS®

Field Guide to Partnerships and Teams

Information Services Blog

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The inclusion of links on this Field Guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this Field Guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.