With over 1.3 billion members worldwide, Facebook remains the largest social network site. Are you using Facebook as part of your real estate marketing? Beyond the basics, how are REALTORS® using Facebook in their business? Know the basics, review current security settings, and explore how REALTORS® are using the social network to build their brand.
We've already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.
Social Media Statistics
According to the 2013-14 CRT REALTOR® Technology Survey Report, 77% of REALTORS® use Facebook for real estate business purposes, the highest of the major social networks.
So many "getting started" guides were written so long ago that most of their info is not relevant anymore. For the basics, visit the help section of Facebook itself.
Facebook Changes 'Real Name' Policy Rules After Public Outcry (Engadget, Oct. 2015)
Facebook Clarifies Rules on What It Bans and Why (New York Times, Mar. 16, 2015) — New rules explain what content is permissible and what’s likely to cause trouble.
New Facebook Rules Will Sting Entrepreneurs (Wall Street Journal, Nov. 27, 2014) — It’s called organic reach and it’s going away.
Deleting your Facebook page is foolish (Inside Facebook, Oct. 30, 2014) — Despite occasional kinks and glitches, as well as controversial overhauls, “upgrades” and policy changes, Facebook remains by far the most popular social site on the Internet.
Marketing with a Facebook Business Page (realtor.com®, n.d.) — Some basic tips.
Facebook, Still Dominant, Strives to Keep Cachet (New York Times, Nov. 17, 2013) — Despite the site’s primacy in the social media market, some numbers suggest that Facebook addiction has given way to Facebook fatigue, at least among some users.
How to Customize Your Facebook Page (PC Mag, Nov. 6, 2013) — Over a billion people actively use Facebook, but we're all stuck with the same interface. Check out these tricks to customize the look and feel of your Facebook experience.
10 Ways to Make you Small Business Social Media Activities Rock (SBA, July 15, 2013)
Setting Up a Facebook Page (Facebook, n.d.) — A Facebook Page is a public profile that enables you to share your business and products with Facebook users.
Protect Your Privacy
Facebook introduces new privacy tools (Mashable, Jan. 26, 2017)
How to Lock Down Your Facebook Privacy Settings (Wired, Nov. 14, 2017)
Whatever You Do, Don't Ignore Facebook's Privacy Notification (HuffPost Tech, Feb. 2016)
Facebook Privacy Basics (Facebook, n.d.) — Facebook’s latest attempt to gather its privacy information in one place.
Controlling How You Share (Facebook, n.d.) — The settings you choose control which people and applications can see your information. You can share your information with friends, friends of friends, everyone, or you can customize your settings. Take a few minutes to go through each of the sections and customize your privacy.
How to Handle a Cyberstalker (CNN, July 2010) — Here's what to do when someone goes from pal to parasite.
How REALTORS® Are Using Facebook
Facebook Launches Massive Push Into Real Estate Listings (Housing Wire, Nov. 13, 2017)
Move From Likes to Leads With Facebook Ads (RPR, Oct. 16, 2017)
23 Fresh Facebook Post Ideas for Real Estate Agents (Inman, June 21, 2017)
7 Facebook Mistakes Real Estate Agents Should Never Make (Inman, Sept. 2015)
Real Estate Marketing Ideas (Facebook Community, 2015)
Innovative Facebook Real Estate Marketing: Advanced Steps for Agents (Placester, June 2015)
10 Facebook Dos and Don’ts (REALTOR® Magazine, June 2014) — Facebook is a great marketing tool, if you use it wisely.
eBooks & Other Resources
The following eBooks and digital audiobooks are available to NAR members:
The B2B Social Media Book (Kindle, eBook)
The Facebook Marketing Book (Kindle, eBook)
Facebook Marketing for Dummies (eBook)
l'm on Facebook -- Now What? (eBook)
Online Social Networking (eBook)
The Social Network Business Plan (eBook)
This is Social Commerce (eBook)
The Truth About Facebook (eBook)
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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.