Facebook for Real Estate Professionals


With over 1.3 billion members worldwide, Facebook remains the largest social network site. Are you using Facebook as part of your real estate marketing? Beyond the basics, how are others in real estate using Facebook in their business? Know the basics, review current security settings, and explore how real estate professionals are using the social network to build their brand.

Level of Participation in Social Media


NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's nar.realtor login.

Social Media Statistics

Facebook Topic Chart: Social Media Network Used

Data from the 2018 NAR Technology Survey.

The Basics

So many "getting started" guides were written so long ago that most of their info is not relevant anymore. For the basics, visit the help section of Facebook itself.

The Step-by-Step Guide to Setting Up Your Real Estate Facebook Profile (Placester, Apr. 25, 2019)

Create a Beautiful Online Home for Your Business (Facebook) — Creating a Facebook Page allows the more than 2 billion people on Facebook to discover your business—think of your Page as a digital storefront.

10 Tips To Level Up Your Facebook Marketing Page (SEOPressor, Apr. 24, 2019)

Going Back to the Basics of Social Media: Facebook (Twenty Over Ten, Mar. 25, 2019)

22 Facebook Marketing Tips for Small Businesses on a Budget (WordStream, Feb. 25, 2020)

Protect Your Privacy

How to Use Facebook Privacy Settings (Consumer Reports, Jan. 31, 2020)

Make Yourself Less Trackable (Popular Mechanics, May 2019) E

This New App Manages Your Privacy for You, from Facebook to Alexa (Fast Company, Apr. 17, 2019)

Facebook Tracks Everything From Your Politics to Ethnicity — Here’s How to Stop It (MarketWatch, Jan. 19, 2019)

Manage Your Privacy (Facebook) — Learn how to customize your privacy settings so you can confidently share your moments.

Facebook's Privacy Principles (Facebook) — You should be able to make the privacy choices that are right for you. We want to make sure you know where your privacy controls are and how to adjust them. For example, our audience selector tool lets you decide who you share with for every post. We develop controls based on feedback from around the world.

How REALTORS® Are Using Facebook

41 Marketing Ideas for Realtors – It’s Time to Get Leads! (Easy Agent Pro, Mar. 26, 2020)

How to Create Real Estate Facebook Ads that Actually Generate Leads (The Close, Oct. 1, 2019)

Get Over Your Fear of Live Video (REALTOR® Magazine, Aug. 23, 2019)

Strengthen Your Real Estate Business with Facebook Groups (RISMedia, Jul. 18, 2019)

Beat Facebook at Its Own Algorithum Game (REALTOR® Magazine, Jul. - Aug. 2019)

5 Facebook Campaigns to Boost Your Business (RISMedia, Apr. 11, 2019)

Facebook: Marketing Friend or Foe? (Chicago Agent, Apr. 10, 2019)

Real Estate Facebook Strategies That Work (RISMedia, Jan. 20, 2019)

eBooks & Other Resources


The following eBooks and digital audiobooks are available to NAR members:

42 Rules of Social Media for Small Business (eBook)

The Accidental Billionaires - The Founding of Facebook (Kindle, eBook)

The B2B Social Media Book (Kindle, eBook)

Building Facebook Applications for Dummies (eBook)

The Complete Idiot's Guide to Facebook (eBook)

Creating Facebook Applications - 100 Success Secrets to Creating Awesome Facebook Applications and Leverage Social Media (eBook)

Facebook Ads Domination (eBook)

Facebook Ads for Beginners (Kindle, eBook)

The Facebook Marketing Book (Kindle, eBook)

Facebook Marketing: an Hour a Day (Kindle, eBook)

Facebook Marketing for Dummies (eBook)

l'm on Facebook -- Now What? (eBook)

Master Facebook (Kindle, eBook)

Online Social Networking (eBook)

The Social Media Sales Revolution (Kindle, eBook)

The Social Network Business Plan (Kindle, eBook)

This is Social Commerce (eBook)

Ultimate Guide to Facebook Advertising (Kindle, eBook)

Have an idea for a real estate topic? Send us your suggestions.

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.


Back At You

Provides REALTORS® with a simple, automated way to promote their businesses and listings on today's popular social media networks.