NAR Program & Display Areas
National Association of REALTORS®
430 North Michigan Avenue
2nd Floor Conference Rooms
Monday, August 14, 4:30 pm – 6:00 pm
Tuesday, August 15, 12:00 pm – 3:00 pm
Accredited Buyer’s Representative (ABR®) Designation
Your members can increase their opportunities and their referral pool in any market by earning the Accredited Buyer’s Representative (ABR®) designation. ABR ® education provides the expertise needed to have an edge in serving today’s homebuyers. Host an ABR ® course today to help your members and earn non-dues revenue!
Contact: REBAC@realtors.org, or 800-648-6224
Association Leadership Development
Volunteer Leadership & Programs
The relationship between volunteer leader and association executive is crucial to the success of the association. Discover what products and programs are offered to ensure your professional development as either a volunteer leader or association executive can reach its full potential.
Clareity is the leading single sign-on provider of security software and services for the real estate industries. With its extensive product suite including SAFEMLS™ PLUS, SSO Dashboards, Clareity helps RE organizations safeguard information while providing members the most convenient and best offerings available. With over 250 integration partners, Clareity is connecting the real estate industry.
The CCIM Institute confers the Certified Commercial Investment Member (CCIM) designation. Along with its respected designation curriculum, CCIM Institute also provides leading commercial real estate education on current trends and industry topics through its Ward Center for Real Estate Studies. CCIM members comprise a global network of 13,000 experts in brokerage, leasing, investment, development, lending, and allied professions — an invaluable resource for real estate owners, investors, and users.
Contact: Gail Collins, firstname.lastname@example.org
Council of Residential Specialists
The Council of Residential Specialists is the largest not-for-profit affiliate of the National Association of REALTORS®—a professional network of over 32,000 residential real estate professionals in the U.S. and overseas with one goal in mind: your success. We provide agents with the tools, resources and strategies to guide buyers and sellers through the sales process. We offer a host of educational programs including classroom courses, self-paced eLearning, live webinars, archived recordings and events. We award the prestigious CRS Designation to experienced REALTORS® who have completed advanced training and demonstrated outstanding professional achievement.
Contact: CRSHelp@CRS.com, or 800-462-8841
CRT Labs is a research group operated by the National Association of REALTORS’® Center for REALTOR® Technology. The primary goal for CRT is to track emerging technologies that will affect real estate, educate its members, advocate for the proper use of technology, and innovate when there is a gap between what is needed and what is available.
In 2015, CRT established the R&D lab to investigate smart home/internet of things devices, renewable energy, urban agriculture and building materials, as well as any other emerging technologies as they become evident. CRT is working with NGOs, vendors, national laboratories, universities and government agencies to help promote NAR as an agent for technology research and innovation.
The lab is located on the 4th floor of the NAR Headquarters in Chicago. For more info and to see what projects we’re working on, visit www.crtlabs.org
Institute of Real Estate Management (IREM)
As more REALTORS® expand into the area of property management, they are looking for tools and best practices to succeed in this field. IREM has courses, credentialing programs, and resources to respond to this growing member need – including a new one-day course on managing single-family homes and small residential properties.
Contact: Nancye Kirk, email@example.com, 312-329-6010
Military Relocation Professional (MRP) Certification
The Military Relocation Professional (MRP) Certification focuses on educating real estate professionals about working with current and former military service members to find the housing solutions that best suit their needs, and take full advantage of military benefits and support.
NAR’s Commercial Division
Resources, education & services for staff and members
An estimated 25-30% of NAR members are conducting commercial transactions. Are you connecting with this segment of your membership? Explore an array of resources designed to help your association better engage commercial practitioners in your community. Learn how NAR can help you directly serve commercial members with advocacy efforts, research, technology, networking, and educational opportunities from NAR and its affiliated commercial institutes, societies, and councils.
NAR Global Business & Alliances
Education and resources
Foreign investment in U.S. residential real estate skyrocketed up to $153 billion from April 2016-March 2017 -- a 49% increase from the previous year. Help your members succeed in the growing global marketplace by using the education and resources available from NAR Global.
Host a CIPS or At Home With Diversity course and create/rejuvenate a Global Business Council to provide your members the education and network to help support them in their global endeavor.
Learn how to expand your member’s exposure through REALTOR.com® International, where listings are visible to homebuyers around the world including 72 countries over a span of 17 leading listing portals.
NAR Information Services
As the primary point of contact for the National Association of REALTORS ®, Information Services fields over 10,000 inquiries per month from NAR members, association staff, and the public. Information Services offers a variety of services for REALTORS ® and state & local associations, including information about NAR member benefits and programs; Field Guides and eBooks on NAR.Realtor; access to journals and articles through EBSCO, reference and research support from the NAR Library; historical information about the REALTOR® Organization through the NAR Archives; the REALTOR® Emeritus program; and more.
Tools, services and programs
Learn about the latest NAR tools and resources for members and Associations, including the MVP program, REALTOR® Store products for purchase, REALTOR® safety resources, the REALTOR Benefits ® Program, and how you can communicate your Association’s benefits and events through NAR’s Member Center web site and apps.
NAR Strategic Association Management (S.A.M.) Services
Consulting services to assist Association Executives and Leadership with: 1) CEO Search Assistance, 2) Strategic Planning, and 3) Staff and Compensation Analysis. Stop by and pick up your brochure to learn about the wonderful FREE and other services available.
NAR’s e-PRO® Certification
NAR’s e-PRO® Certification Program provides a road map to help REALTORS® build their business and serve today’s hyper-connected consumers. Host e-PRO ® Day 1 live at your association! Course topics include how to connect with consumers, the online conversation and reputation management. Day 2 (online only) is also required to earn the certification. Plus, receive a discount on Day 1 royalties if your association is selected to host NAR Tech Edge!
Contact: epro@REALTORS.org or 877-397-3132
NAR’s Green Designation
Help your members distinguish fact from fiction and make educated decisions about the value of high performance homes. Host NAR’s Green Designation courses in your area to train REALTORS® on resource-efficient upgrades and features in both existing and new homes. This program introduces high performance homes, the clients’ interest in these homes features, as well as practical business applications.
Contact: greendesignation@REALTORS.org or 800-498-9422
Pricing Strategy Advisor (PSA) Certification
The Pricing Strategy Advisor (PSA) certification course is specifically designed to help residential real estate agents and brokers enhance their skills in pricing properties, creating comparative market analyses (CMAs), and guiding clients through the complexities of valuation. REALTORS ® who hold the certification are versed in the best use of technology and are committed to approaching the pricing assignment from various perspectives.
For more information about hosting the course at your association, contact Dawn Headtke at firstname.lastname@example.org.
Contact: PSA@realtors.org or pricingstrategyadvisor.org
Association Management System
To remain competitive and relevant, today’s REALTOR ® associations need a management system that not only dramatically increases staff productivity, but also provides the flexibility and power to meet the needs and expectations of their leaders and members into the future. RAMCO does that for one simple reason – it was designed by and for REALTOR® AEs and staff.
Contact: Belton Jennings, RCE, CAE, CIPS, email@example.com, 407-227-3457
Real Estate Today Radio
Real Estate Today, NAR’s own nationwide radio show, talks directly to consumers in all 50 states every week, about buying, selling and owning a home. It provides information, education and strategies which consumers need. It explains why Home Ownership Matters - and spotlights the vital role REALTORS®, NAR, and state and local associations play in protecting home ownership in America.
Contact: Stephen Gasque, firstname.lastname@example.org, 202-383-1172
Tools, services and programs
The REALTOR® Party offers REALTOR® Leaders REALTOR® Association CEOs valuable resources, tools, services and grants to help state and local associations create, implement and sustain a culture of advocacy and successful community outreach programs. These tools and programs can help your association meet the Vote, Act and Invest core standards requirements. If you want to put more emphasis in the areas of political advocacy, community outreach and member and consumer engagement as well as RPAC and political fundraising, this is your one-stop-shop.
REALTOR Team Store®
REALTOR® Logo Branded Products
REALTOR Team Store® is NAR’s official supplier of REALTOR®-logo branded products, and a proud partner of the REALTOR Benefits® Program. Be sure to stop by our table to see our new and exciting products, including our 100+ different REALTOR® pin styles including the “REALTOR® of the Year” and “Board President” pins.
REALTOR® University’s Master of Real Estate degree is a true graduate degree that offers both business and real estate courses. The University’s unique features include on-demand online courses, a research center that identifies the leading trends and issues in the real estate industry, competitive overall cost compared to other prominent graduate real estate programs, and the largest real estate library in the world. Additionally, REALTOR® University has two programs tailored to Association Executives. Students can choose to follow the Real Estate Association Management concentration, or to earn the Graduate Certificate Program in Real Estate Association Management.
Contact: Admissions at 855-786-6546 x1 or at email@example.com
REALTORS® Federal Credit Union, a division of Northwest Federal Credit Union
Full Service Financial Institution
Your Credit Union offers a variety of personal & business financial products and services tailored just for your Association, your members, and your staff. Learn how the Credit Union can help your Association with a free financial evaluation of your banking needs, the benefits of having the REALTOR® Credit Card for your business purchases, and literature and a video for New Member Orientations. Visit our table and meet our Business Development Team. Like us on Facebook. The Credit Union is a proud partner in NAR’s REALTOR Benefits ® Program.
The REALTORS® Land Institute & The Accredited Land Consultant (ALC) Designation
The REALTORS® Land Institute, “The Voice of Land,” provides the expertise, camaraderie, and resources that are the foundation for all real estate professionals participating in land transactions to become the best in the business. Through its renowned LANDU Education Program, the REALTORS ® Land Institute confers the Accredited Land Consultant (ALC) Designation to only those real estate practitioners who achieve the highest levels of education, experience, productivity, and professionalism. Since land is “under all,” all real estate professionals with a client participating in a land transaction need specialized expertise to adequately and confidently assist their clients. The marketplace demands it, your members’ clients deserve it, and the NAR Code of Ethics requires it. Get more information to share with your members about the benefits of joining the REALTORS® Land Institute, the LANDU Education Program, and earning the elite ALC Designation.
Contact: 1-800-441-LAND (5263) | rli@REALTORS.org | rliland.com
Realtors Property Resource® (RPR®)
Technology Solutions for AEs
See the RPR Dashboard’s new Market Data Tool in Action. Compare data from cities and ZIPs, congressional districts, or custom drawn areas. Run report on key metrics for inventory, listings and sales, or internal comparisons. Schedule auto-delivery of reports, including Federal and Local Economic Area Reports—a must have for GADs, FPCs, staff and volunteer leaders. Plus, use the Dashboard to meet NAR Core Standards, “The Voice of Real Estate.”
narrpr.com(link is external), blog.narrpr.com
Resort & Second-Home Property Specialist (RSPS) Certification
The RSPS certification appeals to REALTORS® in resort & second-home markets around the world who wish to distinguish themselves among their peers and among consumers. The RSPS Certification course teaches the essentials of buying, selling, or managing resort properties and second homes for recreation, investment, and development by U.S. and international clients and customers in the United States.
RPAC Fundraising & Educational Information
This resource is important for AEs and our members as it educates our members & staff about the importance of political advocacy. Now more than ever, the REALTORS® Political Action Committee is an important resource and tool to keep our members’ businesses a top priority for legislators in Washington, D.C.
Contact: Brooke Roth, firstname.lastname@example.org, 202-383-1158
Seniors Real Estate Specialist® (SRES®) Designation
Baby Boomers represent the largest and wealthiest group of buyers and sellers in the country. Help your members understand what motivates this growing market and how to address their needs with the prestigious SRES® designation. SRES ® designees learn how to build skills in counseling adults age 50+, understand the implications of tax laws, probate and estate planning, and identify the power of generational demographics.
SentriLock: Smart Lock, Smart App, Smart Choice
As NAR’s official lockbox solution for over a decade, SentriLock delivers the industry’s most advanced technology with features that save real estate professionals time and money, leading to faster sales. The SentriLock solution features the Bluetooth® REALTOR® lockbox system including SentriSmart™, SentriLock’s mobile app that provides access to the lockbox, creates instant showing notifications and allows you to manage your lockboxes with your smartphone or tablet. SentriLock is a proud partner in NAR’s REALTOR Benefits ® Program and is an NAR Strategic Investment Company.
Contact: SentriLock Sales, 866-736-2322
email@example.com, sentrilock.com(link is external)
Short Sales & Foreclosure Resource (SFR®) Certification
For many real estate professionals, there is no shortage of work pertaining to distressed properties. This certification course will help your members become an expert on developing a short-sale package, protecting buyers and qualify sellers for short sales, negotiating with lenders, and limit risk while safeguarding their commission.
REBAC Course Listings
Training4RE.com serves as the online resource for real estate professionals looking to earn a designation or certification offered by the National Association of REALTORS® and its affiliates. Help your members increase their opportunities by promoting your education offerings on training4RE.com.
Contact: firstname.lastname@example.org, REBAC.net
Women’s Council of REALTORS® (WCR)
Women’s Council of REALTORS® is a powerful network of 11,000 influential business leaders who elevate their business through experiential and collaborative learning. Its members leverage resources and expertise through dynamic programming via its 250 networks that deliver bottom line business impact, including a proven and successful world-class referral network. With a rich history and legacy of leadership, Women’s Council continues to evolve and propel members to greater success.
Contact: Jeff Hornberger, 312-329-8480
Commercial Real Estate Information Services & Commercial Property Listing Platform
NAR members receive preferred pricing on Xceligent’s fully researched commercial information platform. As NAR's exclusive provider of commercial real estate information services, Xceligent’s data helps real estate professionals, appraisers, investors and developers make strategic leasing, selling, and development decisions. Xceligent also offers CommercialSearch — a national listing platform for commercial real estate properties. Xceligent is a proud partner in NAR’s REALTOR Benefits® Program and is an NAR Strategic Investment Company.
2018 Leadership Summit Sponsor
New NAR Member Benefit: Delivered Through zipLogix™ Technology
NAR is providing a valuable member benefit to REALTORS® nationwide and has chosen zipLogix™ as the provider to deliver a comprehensive transaction platform. The new benefit includes zipTMS™ robust transaction management system, unlimited zipVault® document storage, an exclusive NAR library of REALTOR® Forms and Templates and access to the industry-standard zipForm® Plus forms engine, where members can add and manage their own custom documents. State and local libraries also may be made available if your Association chooses to license these forms to zipLogix™. REALTORS® will benefit from zipLogix™’s state-of-the-art technology, which ensures data integrity, security and disaster recovery, and a standardized technology platform designed to create efficiencies and streamline processes.
How does this new NAR member benefit affect associations? There are significant savings if your association currently provides zipForm® Plus as a member benefit, and if you want to provide your Association’s forms as a benefit. Please visit Wendy Waldrep at the display table to learn more.