At any given time, today's real estate professionals may be working with four generations of real estate buyers: Millennial, Generation X, the Baby Boomers, and Matures. So how do real estate professionals assess the distinct wants and needs of these generations and nurture real estate client relationships for a lifetime? Say hello to Generation Buy. In this one-day course, students will examine the characteristics of these home buying generations and evaluate their expectations (expectations of the agent and the transaction) as well as communication preferences. As a turnkey resource, this course offers generation-specific marketing tools, networking tips, scripts, and counseling strategies to help real estate professionals formalize their agency relationships.
Classroom 1 day; Online 6 hours
Generation Buy counts as one REBAC elective course to be applied towards the ABR® designation For course dates and locations, go to Training4RE http://training4re.com/course/92/Generation-Buy/0/1/0/0/All/0/outline To take the online course go to Center for REALTOR® Development http://onlinelearning.realtor/Catalog/p-2491-generation-buy.aspx?affilia...
Designation or Certification:
Accredited Buyer’s Representative® (ABR®)