Course Length: 
Classroom 1 day; Online 6 hours
Available Online: 
Additional Information: 
Generation Buy counts as one REBAC elective course to be applied towards the ABR® designation For course dates and locations, go to Training4RE To take the online course go to Center for REALTOR® Development
Designation or Certification: 
Accredited Buyer’s Representative® (ABR®)
At any given time, today's real estate professionals may be working with four generations of real estate buyers: Millennial, Generation X, the Baby Boomers, and Matures. So how do real estate professionals assess the distinct wants and needs of these generations and nurture real estate client relationships for a lifetime? Say hello to Generation Buy. In this one-day course, students will examine the characteristics of these home buying generations and evaluate their expectations (expectations of the agent and the transaction) as well as communication preferences. As a turnkey resource, this course offers generation-specific marketing tools, networking tips, scripts, and counseling strategies to help real estate professionals formalize their agency relationships. 

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