This is a comprehensive examination of the valuation and marketing of different types of agricultural land. Agricultural investment land in the United States is an estimated trillion-dollar market. To tap into this market, the land professional needs to know what market forces impact the value of agricultural land; the importance of soils and how they determine the highest and best use of the land; why land is an investment that attracts investors from around the world; how to analyze the income potential of agricultural land and estimate probable selling prices and costs; and how to market properties through online, print, electronic media, and RLI marketing sessions.
Quality marketing is far more than an attractive brochure and a mass mailing. It begins with a vision. Once you ask yourself several critical questions you can begin to focus your marketing efforts to achieve greater productivity and results and ensure recognition in your market. This course will provide you with the skills you need to create an executable personal business plan, a value-add report, and a quality marketing proposal.
In this introduction to the land specialty, aspiring land professionals learn the basics of land brokerage, including the various types of land; the land brokerage process; the 1031 tax-deferred exchange process; market value; property rights and restrictions; subdivisions and assemblage; and environmental and regulatory issues.
This course will teach you skills for identifying and addressing clients’ underlying interests. Through real world scenarios and exercises, you will learn how to uncover client interests during buyer and seller intake, adapt to clients’ evolving interests during the transaction process, and use interests to maintain connections with past clients.
The economy has changed and an agent’s marketing strategies need to change as well. There are now more ways than ever to market yourself and your real estate services online at little to no cost. This course focuses on successful and proven online marketing strategies for agents that don’t want to spend thousands of dollars.
Learn effective marketing and leasing tactics specific to retail properties that will help you achieve the right balance of retailers, increase retail traffic and generate greater sales per square foot.
Build your business and increase your revenue by learning to utilize your networking and referral skills more effectively. This interactive course will teach you the best techniques for gathering referrals, leveraging your spheres of influence and uncovering new networking opportunities. You'll develop a sustainable networking and referrals road map and learn to think more strategically about the referrals process as a tool for boosting your bottom line. Learn the latest tools and technique for success and walk away with actionable ideas to immediately implement into your business as well as the confidence to make those new connections.